Impact Business Development and authentic marketing
| Code | MKT 451 |
| Semester | Spring |
| Type | On Campus Only |
|
Hours/ | 2 |
| ECTS Credits | 3 |
| Assessment | 15% participation, 25% group work, and 60% individual assignment |
| Language | English |
| Contact | Giuliana F. Manganaro, M.A. |
| Lecturer | Prof. Dr. Florian Kraus |
| Timetable |
21 April 2026, 12:00 – 4.00pm Room: EO 145 28 April 2026, 12:00 – 4.00pm Room: EO 145 05 May 2026, 12:00 – 4.00pm Room: EO 145 |
| Kick-off Date | 21 April 2026 |
| Registration | tba |
| Exam | tba |
| Learning Outcomes | You will learn what to focus on when developing your impact-driven business and what is pivotal to your business's impact on society. By thinking entrepreneurially, you will gain first-hand insights into frameworks and tools that help you thrive in today's business environment. |
| Course Outline | This course empowers you to plan your impact-driven business strategically. This course cultivates an entrepreneurial mindset that focuses on contributing to the common good while staying true to your values. |