General Information
The research seminar is prerequisite for writing a master thesis.
Click here for the syllabus.
Click here for the guideline.
Click here for the AMA Reference List Style.
The Guidelines for the Use of AI Tools in the Area Marketing & Sales can be found here.
Announcement of Topics on Chair's Website | 14.08.2023 |
Application period | 14.08.2023 – 01.09.2023 |
Announcement of Allocation | 06.09.2023 |
Kick-off Meeting: Allocation of Topics and Introduction to Academic Work | 12.09.2023 |
Handover Date of Seminar Papers | 07.11.2023 |
Presentation of Seminar Topics | 21.11.2023 (hand-in of slides until 1 week before presentation latest) |
A list with NEW topics for this HWS 2023 can be found here.
An example for a correctly formatted thesis can be found here.
Application
For application, please hand in the following as pdf-document(s) to marketingseminar@uni-mannheim.de:
We expect that every student can participate in one of the offered marketing seminars (MKT 710, MKT 720, MKT 730, MKT 740). Please send all your documents in one PDF file.
Procedure
Please find more info here.
Grading
The grade for the seminar paper accounts for 70%, the one for the presentation for 30% of the seminar's final grade. For passing the seminar a minimal grade of 4.0 in both parts has to be achieved.