MKT 740 Research Seminar
General Information
The research seminar is prerequisite for writing a master thesis.
To apply for participation, you must have successfully completed at least two Master-level marketing courses (MKT 5XX or MKT 6XX).
Click here for the syllabus (PDF, 481 kB).
Click here for the guideline (PDF, 1 MB).
Click here for the AMA Reference List Style (PDF, 236 kB).
The Guidelines for the Use of AI Tools in the Area Marketing & Sales can be found here.
Timetable (Fall 2026)
| Announcement of Topics on Chair's Website | Monday, August 24 |
| Application period | Monday, August 24 – Thursday, August 27 |
| Announcement of Allocation | Thursday, September 3 |
| Deadline for Confirmation of Participation | Friday, September 4 |
| Kick-off Meeting: Allocation of Topics and Introduction to Academic Work | Wednesday, September 16 (Noon). Location: L5,2 Room 107 |
| Handover Date of Seminar Papers | Wednesday, November 11 (Noon) |
| Presentation of Seminar Topics | Thursday, November 26. Presentation timing will be sent by email to the participants. Location: L5,2 Room 107 |
A list with NEW topics can be found here (PDF, 420 kB).
An example for a correctly formatted thesis can be found here (PDF, 428 kB).
Application
The application process for the MKT 7X0 seminars in the Marketing & Sales area is centrally organized. For details, please refer to the document with i (PDF, 232 kB)nformation on the centralized application process. (PDF, 318 kB)
We expect that every student can participate in one of the offered marketing seminars (MKT 710, MKT 720, MKT 730, MKT 740). Please send all your documents in one PDF file.
Procedure
- Starting point of the seminar will be the kick-off meeting . There, we will give you a short introduction into academic writing as well as present the allocation of topics. All participants are required to participate in this meeting. Afterwards we expect you to contact your advisor to receive a starter package of literature as well as to coordinate your individual timeline.
- You will have time to write your seminar paper as an individual assessment. The seminar paper has to be handed in at the department's office. You are required to hand in two written copies and a digital copy.
- The presentation of the seminar papers will take place in a block course. Every participant has 20 minutes to present his seminar paper. Subsequently, there will be a discussion of 10 minutes for each presentation.
Grading
The grade for the seminar paper accounts for 70%, the one for the presentation for 30% of the seminar's final grade. For passing the seminar a minimal grade of 4.0 in both parts has to be achieved.
Vladislav Kucher, M.Sc.
Contact person for chair-specific seminar papers at the Chair of Sales & Services Marketing
For further information please contact Vladislav Kucher.