The research seminar is prerequisite for writing a master thesis.
For students who plan to attend to the seminar, the following prerequisites have to be fulfilled in advance or in parallel to the seminar:
Module MKT 510 (or Bachelor class MKT 301).
ATTENTION: MKT 520 (Market Research) is still a prerequisites for the Master Thesis!
Click here for the syllabus.
Click here for the guideline.
Click here for the AMA Reference List Style.
|Announcement of Topics on Chair's Website||10.08.2021|
|Application Period||23.08 – 03.09.2021|
|Announcement of Participation||08.09.2021|
Kick-off Meeting: |
Allocation of Topics and Introduction to Academic Work
|Handover Date of Seminar Papers||08.11.2021|
|Presentation of Seminar Topics||Week of 15.11.2021|
A list with all topics in the fall term 2021 can be found here.
For application, please hand in the following as pdf-document(s) to marketingseminaruni-mannheim.de:
We expect that every student can participate in one of the offered marketing seminars (MKT 710, MKT 720, MKT 730, MKT 740). Please send all your documents in one PDF file.
Please find more info here.
The grade for the seminar paper accounts for 70%, the one for the presentation for 30% of the seminar's final grade. For passing the seminar a minimal grade of 4.0 in both parts has to be achieved.
For further information please contact Mengmeng Niu.