Market Research
| Code | MKT 520 | |
| Semester | Spring | |
| Type | Compulsory Lecture and Exercise | |
| ECTS Credits | 6 | |
| Assessment | Written Exam (100%) | |
| Language | English | |
| Format | Lectures & Excercises will take place on campus | |
| Timetable |
Kick-Off: Monday 12th of February 2024, 13:45 – 15:15, EO 145 Bürgerhörsaal Lectures: Mondays 13:45 – 15:15, EO 145 Bürgerhörsaal Exercises: Wednesdays 13:45 – 15:15, SN 169 Röchling Hörsaal | |
| Registration | Register on portal2 to get access to the ilias group. | |
| Contact | Vladislav Kucher, M.Sc. | |
| Lecturer | Prof. Dr. Florian Kraus | |
| Exam Date | tba | |
| Additional Information | We recommend the successful participation of the course CC 503 Empirical Methods for attending this module. | |
| Learning Outcomes |
Course Outline: – Basic Aspects – Data Collection Measurement and Scaling – Probability Sampling – Data Analysis and Interpretation A detailed list of the mandatory reading material as well as additional references is included in the course material. | |
| Course Material | A slimmed version of the script and exercise materials will be uploaded to the ILIAS group. |
Click here to see the syllabus.