DE / EN

Market Research

Code MKT 520
Semester Spring
Type Compulsory Lecture and Exercise
Hours/week 3
ECTS Credits 6
Assessment Written Exam (100%)
Language English
Timetable Lectures
Monday, 10 Feb 2020
Monday, 17 Feb 2020
Monday, 24 Feb 2020
Monday, 02 Mar 2020
Monday, 09 Mar 2020
Monday, 16 Mar 2020
Monday, 23 Mar 2020
Monday, 20 Apr 2020
Monday, 27 Apr 2020
Monday, 04 May 2020
Monday, 11 May 2020
Monday, 18 May 2020

Excersises
Wednesday, 26 Feb 2020
Wednesday, 11 Mar 2020
Wednesday, 25 Mar 2020
Wednesday, 22 Apr 2020
Wednesday, 29 Apr 2020
Wednesday, 13 May 2020
Wednesday, 20 May 2020

Both courses are in Room SN169.
Registration No registration required.
Contact Gökhan Gecer, M.Sc.
Lecturer Prof. Dr. Florian Kraus
Kick Off Date Monday, 10 Feb 2020
Exam Date tba
Additional Information Short Description
We recommend the successful participation of the course CC 503 Empirical Methods for attending this module. A syllabus is available Initiates file downloadhere.
Learning Outcomes Course Outline:

1. Basic Aspects

2. Data Collection Measurement and Scaling

3. Probability Sampling

4. Data Analysis and Interpretation

A detailed list of the mandatory reading material as well as additional references is included in the course material.
Course Material tba

Click here to see the syllabus.