Market Research
| Code | MKT 520 |
| Semester | Spring |
| Type | Compulsory Lecture and Exercise |
|
Hours/ | 3 |
| ECTS Credits | 6 |
| Assessment | Written Exam (100%) |
| Language | English |
| Timetable |
Lectures Monday, 10 Feb 2020 Wednesday, 12 Feb 2020 Monday, 24 Feb 2020 Monday, 02 Mar 2020 Monday, 09 Mar 2020 Monday, 16 Mar 2020 Monday, 23 Mar 2020-ZOOM Live-Meeting Monday, 20 Apr 2020 Monday, 27 Apr 2020 Monday, 04 May 2020 Monday, 11 May 2020 Monday, 18 May 2020 Excersises Wednesday, 26 Feb 2020 Wednesday, 11 Mar 2020 Wednesday, 25 Mar 2020-ZOOM Live-Meeting Wednesday, 22 Apr 2020 Wednesday, 29 Apr 2020 Wednesday, 06 May 2020 Wednesday, 20 May 2020 Both courses are in Room SN169. |
| Registration | No registration required. |
| Contact | Gökhan Gecer, M.Sc. |
| Lecturer | Prof. Dr. Florian Kraus |
| Kick Off Date | Monday, 10 Feb 2020 |
| Exam Date | tba |
| Additional Information |
Short Description We recommend the successful participation of the course CC 503 Empirical Methods for attending this module. A syllabus is available Initiates file downloadhere. |
| Learning Outcomes |
Course Outline: 1. Basic Aspects 2. Data Collection Measurement and Scaling 3. Probability Sampling 4. Data Analysis and Interpretation A detailed list of the mandatory reading material as well as additional references is included in the course material. |
| Course Material | Available at secretariat (L5,2 Room 104)) |
Click here to see the syllabus.