Market Research

Code MKT 520  
Semester Spring  
Type Compulsory Lecture and Exercise  
ECTS Credits 6  
Assessment Written Exam (100%)  
Language English  
Format Lectures & Excercises will take place on campus  
Timetable Kick-Off:
Monday 12th of February 2024, 13:45 – 15:15, EO 145 Bürgerhörsaal
Mondays 13:45 – 15:15, EO 145 Bürgerhörsaal
Wednesdays 13:45 – 15:15, SN 169 Röchling Hörsaal
Registration Register on portal2 to get access to the ilias group.  
Contact Vladislav Kucher, M.Sc.  
Lecturer Prof. Dr. Florian Kraus  
Exam Date tba  
Additional Information We recommend the successful participation of the course CC 503 Empirical Methods for attending this module.  
Learning Outcomes Course Outline:

– Basic Aspects

– Data Collection Measurement and Scaling

– Probability Sampling

– Data Analysis and Interpretation

A detailed list of the mandatory reading material as well as additional references is included in the course material.
Course Material A slimmed version of the script and exercise materials will be uploaded to the ILIAS group.  

Click here to see the syllabus.