Market Research
| Code | MKT 520 |
| Semester | Spring |
| Type | Compulsory Lecture and Exercise |
|
Hours/ | 3 |
| ECTS Credits | 6 |
| Assessment | Written Exam (100%) |
| Language | English |
| Timetable |
Lectures Monday, 01 March 2021 Monday, 08 March 2021 Monday, 15 March 2021 Monday, 22 March 2021 Monday, 19 April 2021 Monday, 26 April 2021 Monday, 03 May 2021 Monday, 10 May 2021 Monday, 17 May 2021 Monday, 24 May 2021 Monday, 31 May 2021 Monday, 07 June 2021 Room BWL-ZOOM-20 Excersises Wednesday, 17 March 2021 Wednesday, 21 April 2021 Wednesday, 05 May 2021 Wednesday, 12 May 2021 Wednesday, 19 May 2021 Wednesday, 26 May 2021 Wednesday, 09 June 2021 Room BWL-ZOOM-23 |
| Registration | No registration required. |
| Contact | Gökhan Gecer, M.Sc. |
| Lecturer | Prof. Dr. Florian Kraus |
| Kick Off Date | Monday, 01 March 2021 |
| Exam Date | 01 July 2021 |
| Additional Information |
Short Description We recommend the successful participation of the course CC 503 Empirical Methods for attending this module. A syllabus is available Initiates file downloadhere. |
| Learning Outcomes |
Course Outline: 1. Basic Aspects 2. Data Collection Measurement and Scaling 3. Probability Sampling 4. Data Analysis and Interpretation A detailed list of the mandatory reading material as well as additional references is included in the course material. |
| Course Material | A slimmed version will be uploaded to the ILIAS group. |
Click here to see the syllabus.