Market Research
| Code | MKT 520 |
| Semester | Spring |
| Type | Compulsory Lecture and Exercise |
|
Hours/ |
3 |
| ECTS Credits | 6 |
| Assessment | Written Exam (100%) |
| Language | English |
| Timetable |
Lectures Monday, 11 Feb 2019 Monday, 18 Feb 2019 Wednesday, 27 Feb 2019 Monday, 04 Mar 2019 Monday, 11 Mar 2019 Monday, 18 Mar 2019 Monday, 25 Mar 2019 Monday, 01 Apr 2019 Monday, 08 Apr 2019 Monday, 06 May 2019 Monday, 13 May 2019 Monday, 20 May 2019 Excersises Wednesday, 20 Feb 2019 Wednesday, 20 Mar 2019 Wednesday, 27 Mar 2019 Wednesday, 03 Apr 2019 Wednesday, 10 Apr 2019 Wednesday, 08 May 2019 Wednesday, 22 May 2019 Both courses are in Room SN169. |
| Registration | No registration required. |
| Contact | Gökhan Gecer, M.Sc. |
| Lecturer | Prof. Dr. Florian Kraus |
| Kick Off Date | Monday 11 Feb 2019 |
| Exam Date | tba |
| Additional Information |
Short Description We recommend the successful participation of the course CC 503 Empirical Methods for attending this module. A syllabus is available Initiates file downloadhere. |
| Learning Outcomes |
Course Outline: 1. Basic Aspects 2. Data Collection Measurement and Scaling 3. Probability Sampling 4. Data Analysis and Interpretation A detailed list of the mandatory reading material as well as additional references is included in the course material. |
| Course Material | tba |
Click here to see the syllabus.