DE / EN

Market Research

Code MKT 520
Semester Spring
Type Compulsory Lecture and Exercise
Hours/week 3
ECTS Credits 6
Assessment Written Exam (100%)
Language English
Timetable Lectures
Monday, 01 March 2021
Monday, 08 March 2021
Monday, 15 March 2021
Monday, 22 March 2021
Monday, 19 April 2021
Monday, 26 April 2021
Monday, 03 May 2021
Monday, 10 May 2021
Monday, 17 May 2021
Monday, 24 May 2021
Monday, 31 May 2021
Monday, 07 June 2021

Room BWL-ZOOM-20

Excersises
Wednesday, 17 March 2021
Wednesday, 21 April 2021
Wednesday, 05 May 2021
Wednesday, 12 May 2021
Wednesday, 19 May 2021
Wednesday, 26 May 2021
Wednesday, 09 June 2021

Room BWL-ZOOM-23
Registration No registration required.
Contact Gökhan Gecer, M.Sc.
Lecturer Prof. Dr. Florian Kraus
Kick Off Date Monday, 01 March 2021
Exam Date 01 July 2021
Additional Information Short Description
We recommend the successful participation of the course CC 503 Empirical Methods for attending this module. A syllabus is available Initiates file downloadhere.
Learning Outcomes Course Outline:

1. Basic Aspects

2. Data Collection Measurement and Scaling

3. Probability Sampling

4. Data Analysis and Interpretation

A detailed list of the mandatory reading material as well as additional references is included in the course material.
Course Material A slimmed version will be uploaded to the ILIAS group.

Click here to see the syllabus.