Dr. Maximilian Gaerth
Postdoctoral Research Fellow
University of Mannheim
L 5, 2 – Room 008–009
68161 Mannheim
L 5, 2 – Room 008–009
68161 Mannheim
Consultation hour(s):
by appointment
by appointment
Education
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since 01/ | University of Mannheim Research Associate and Doctoral Candidate at the Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing, Prof. Dr. Florian Kraus |
| Fall 2017 | Yale University Visiting Research Scholar (Advisor: Ravi Dhar) |
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09/ | University of Bath, United Kingdom Master (M.Sc.) in Marketing |
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09/ | University of Mannheim Bachelor (B.Sc.) in Business Administration |
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09/ | Lancaster University, United Kingdom ERASMUS Programme |
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06/ | Bischof-Neumann-Schule, Königstein im Taunus General Qualification for University Entrance (Abitur) |
Work Experience
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10/ | Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing, Prof. Dr. Florian Kraus, University of Mannheim Research Assistant |
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08/ | Chair of Marketing and Innovation, Prof. Dr. Sabine Kuester, University of Mannheim Research Assistant |
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03/ | Chair of SME Research and Entrepreneurship, Prof. Dr. Michael Woywode, University of Mannheim Research Assistant |
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06/ | BASF SE, Ludwigshafen Internship in Global Product Management |
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06/ | Mister Spex GmbH, Berlin Internship in Entrepreneurship |
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09/ | University of Warwick, United Kingdom Full-Time Volunteering |
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07/ | Ferrero Germany GmbH, Frankfurt am Main Internship in Market Research |
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06/ | Nestlé Germany AG, Frankfurt am Main Internship in Product Marketing |
Skills
| Languages |
English: proficient French: basic Latin: Latinum |
Research Interests
- Consumer Behavior
- Consumer Decision Making
Memberships
- Association for Consumer Research (ACR)
- Society for Consumer Psychology (SCP)
Publications
- Gaerth, Maximilian and Haiming Hang (2016), “Softness in the Ear: How Musical Sophistication Influences the Interaction Between Music and Expected Haptic Softness”, in Advances in Consumer Research, Vol. 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 445–46.