Education
since 08/ |
University of Mannheim PhD at the Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing Prof. Dr. Florian Kraus |
09/ | University of Mannheim, M.Sc. Mannheim Master in Management |
09/ | University of Mannheim, B.A. Culture and Economy, English and American Studies, and Business Administration |
09/ | Maynooth University, Maynooth, Ireland Exchange Semester |
Work Experience
since 08/ | University of Mannheim, Research Associate at the Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing Prof. Dr. Florian Kraus |
04/ | University of Mannheim, Student Research Assistant at the Chair of Quantitative Marketing & Consumer Behavior |
08/ | HUGO BOSS AG Global Corporate Communications Internship |
01/ | LUB GmbH – Linguistische Unternehmensberatung Internship |
06/ | Leibniz-Institut für Deutsche Sprache Internship |
09/ | University of Mannheim, Student Research Assistant at the Chair of English Linguistics (A I) |
Skills
Languages |
German: mother tongue English: proficient French: basic skills Italian: basic skills |
Research Interests
- User-generated content (UGC), online opinions, and society
- Consumer judgment and decision making
Conferences
- Polenz, A. (2024). A balancing act: The tradeoff between review detail and rating distortion caused by abandonment of online reviews. WDM 2024, Workshop on Digital Markets, Tilburg, The Netherlands.
- Polenz, A.-K., Bayerl, A., Dover, Y. and Kraus, F. (2024). A balancing act: The tradeoff between information richness and rating distortion caused by abandonment of online reviews. EMAC 2024, The 53rd Annual Conference of The European Marketing Academy, Bukarest, Romania.
- Polenz, A.-K., Bayerl, A., Kraus, F. and Sklar, A. (2024). Online opinions from minorities – who gets heard online? 2024 AMA CBSIG Vienna Conference, Wien, Austria.