Code | MKT 617 |
Semester | FSS |
ECTS Credits | 2 |
Examination | Written case study |
Language | German |
Contact | Ann-Kathrin Polenz, M. Sc. |
Lecturer | Dr. Clemens Jüttner and Guido Bötticher |
Timetable | tba |
Room | tba |
Kick-off Date | tba |
Contents | In the course “Applied Negotiation”, students will apply negotiation strategies in real-world negotiation examples. Students will prepare and conduct their own negotiations in small groups. After each simulation, tape-recordings will be discussed. Furthermore, MKT 617 provides insights into reading body language as well as an introduction to the concept of mimic signals. Based on the gained knowledge, a written assignment of a practical negotiation case needs to be prepared and submitted for grading. |
Learning Outcomes | At the end of the course, students will be able to apply gained knowledge in negotiation management in a practical environment. |
Prerequisites | MKT 616, Not taken MKT 613 |
Course Material | tba |
Examination Date | tba |