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Bachelor Level
MKT 450- Marketing Communications
MKT 352-Social Media Marketing
MKT 354 – Marketing Strategy
Bachelor Thesis
Master Level
MKT 520-Market Research
MKT 561-Service Business Model Innovations
MKT 612-Business-to-Business Marketing
MKT 616-Fundamentals of Negotiation (language = German)
MKT 617-Applied Negotiation (language = German)
MKT 740 Research Seminar
CC 503-Empirical Methods: Business Analytics I
Master Thesis
PhD Level
MKT 801-Fundamentals of Marketing Research
MKT 902-Advances in Marketing Research
Research
Publications by Prof. Dr. Florian Kraus
Team
Prof. Dr. Florian Kraus
Office
Ewelina Bartella, M.A.
Visiting Lecturers
Dr. Maximilian Gaerth
Prof. Dr. Ashwin Malshe
Alumni
Vladislav Kucher, M. Sc.
Smriti Kumar, Ph.D.
Giuliana Francesca Manganaro, M.A.
Ann-Kathrin Polenz, M. Sc.
Fabian Schedel, M. Sc.
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Business School
Area Marketing & Sales
Kraus
Teaching
Master Level
MKT 617-Applied Negotiation (language = German)
Applied Negotiation (language = German)
Code
MKT 617
Semester
No Offer in the 2024/
2025 Academic Year
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