Marketing Communications

Code	MKT 450
Semester	Spring
Type	Lecture
Hours/week	2
ECTS Credits	3
Assessment	Written Exam (100%)
Language	English
Contact	Maximilian Gaerth, M.Sc.
Lecturer	Prof. Dr. Florian Kraus
Timetable	Friday, 15 Feb 2019, 10.15 - 13.30, Room SN 163 Friday, 8 March 2019, 10.15 - 13.30, Room SN 163 Friday, 15 March 2019, 10.15 - 13.30, Room SN 163 Friday, 22 March 2019, 10.15 - 13.30, Room SN 163 Friday, 29 March 2019, 10.15 - 13.30, Room SN 163 (with Q&A Session)
Kick-off Date	15 February 2019, 10.15 - 13.30, Room SN 163
Registration	All students must register by joining the ILIAS e-learning group of this course.
Exam	tba
Short Description	Marketing communications is concerned with the methods, processes, meanings, perceptions and actions associated with the ways in which organizations (and their brands) engage with their target audiences.
Learning Outcomes	This course has four specific learning objectives: Understanding of what Marketing Communications is and how it works Understanding of the different process steps of marketing communications (planning, organization, execution, monitoring of communication actions). Knowledge of the various aspects and perspectives of marketing communications (i.a., advertising, public relations, sponsoring, sales promotion, direct marketing). Develop the ability to criticize various communication instruments and their application.
Course Outline	The lecture covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling.
Course Material	will be available for purchase 1 day before the first lecture at the secretariat during office hours.

Click here to see the syllabus.