Dr. Monica Fallon, from the Chair of General Management and Information Systems, was invited to offer a research talk as part of the Management Information Systems Speaker’s Series at the University of Arizona, Eller College of Management. The research to be presented aims to understand how goal and social feedback messages dynamically impact mobile health application (mHealth) use at different stages of a user’s goal pursuit. Using a micro-randomized trial design (N=61) and a custom-developed mHealth application, the content (goal and social feedback) and timing (stages of goal pursuit) of messages are randomized resulting in more than 6,000 data points. The findings and contributions of the research will be presented. The presentation is based on a manuscript, which is under revision in a scholarly journal. The manuscript is co-authored by Konstantin Schmidt and Professor Dr. Armin Heinzl.
The research talk is titled “Feedback Messages During Goal Pursuit: The Dynamic Impact on mHealth Use” and will be presented on April 22nd at the University of Arizona.
Link to Original Message: https://eller.arizona.edu/events/mis-speakers-series-monica-fallon