Short CV
2021 – Present |
Research Assistant PhD Candidate in Information Systems |
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2018 – 2021 |
Intern and Working-Student Daimler AG Stuttgart, DE Digitalisation of Retail, Customer Data Analystics & Management, Customer Journey Management |
2018 – 2021 | Double Degree M.S.c in Management (MMM) University of Mannheim, DE and M.Sc. in Management (Grande Ecole) ESSEC Business School Paris, FR |
2013 – 2017 |
B.Sc. In European Studies Econnomics/ |
Publications
- Holtzwart, R., Seeger, A.-M. and Heinzl, A. (2022). Beauty is in the eye of the controller: Designing avatars for the ideal or actual self. In , ICIS 2022 proceedings : digitization for the next generation, December 9–14, Copenhagen, Denmark, Article 10 (S. 1–9). , AISeL: Atlanta, GA.