Bachelor Thesis

The Chair of Sales & Services Marketing is offering research-oriented bachelor theses. Focus of this kind of bachelor theses is researching and processing national and international journal articles.

The bachelor thesis can be written in English or German.

The examination board allocates every student to a chair that will supervise his/her bachelor thesis. In order for the examination board to be able to allocate all students, they have to apply online. Please see the information of the examination board on ILIAS for the current schedule and procedure for your assignment to a chair for your bachelor thesis.

Students, which the examination board has allocated to our chair, have the opportunity to submit preferences for a thesis topic.

Exemplary bachelor thesis topics from previous years are:

• On the Hidden Pleasure of Photography Curation
• Dissatisfied Customers – Slow Death or Valuable Insights?
• Product's size-to-status relationship in driving consumer choice
• Identity Signaling by Assimilation and Divergence – State of the Art in Consumer Behavior
• A Critical Review on the Decoy and Compromise Effect in the Area of Marketing
• Search Engine Marketing In Mobile Environment

As you can see, these are not related exclusively to the content of the Marketing I course.