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Bachelor Thesis

The Chair of Sales & Services Marketing is offering research-oriented bachelor theses. Focus of this kind of bachelor theses is researching and processing national and international journal articles.

Exemplary bachelor thesis topics from the last year are:

  • On the Hidden Pleasure of Photography Curation
  • Dissatisfied Customers – Slow Death or Valuable Insights?
  • Product's size-to-status relations­hip in driving consumer choice
  • Identity Signaling by Assimilation and Divergence – State of the Art in Consumer Behavior
  • A Critical Review on the Decoy and Compromise Effect in the Area of Marketing
  • Search Engine Marketing In Mobile Environment

As you can see, these are not related exclusively to the content of the Marketing I course.

The schedule for allocation and compilation of the bachelor thesis has to be taken from the faculty homepage.

Students, which the examination board has allocated to our chair, have the opportunity to submit preferences for a thesis topic.

For submission, please send an email with the following documents to Mengmeng Niu, M.Sc. (mengmeng.niu(at)bwl.uni-mannheim.de):

1.    Topic Priority Form 

2.    Current transcript of records (with average grade)

The bachelor thesis can be written in English or German. For further questions please contact Mengmeng Niu, M.Sc. (mniu(at)mail.uni-mannheim.de). 

Current bachelor thesis topics for those students enrolled in the BWL-Track can be found here, and topics for WiPäd students can be found here.

Information for Wipäd BA Thesis:

Topic Priority: by 8th February

Announcement of Topic Allocation: 24th February

Kick-off Meeting: 24th February

Official Starting Date: 24th February, 12:00  noon

Official Deadline: 20th April, 12:00 noon