DE / EN

Market Research

Code MKT 520
Semester Spring
Type Compulsory Lecture and Exercise
Hours/week 3
ECTS Credits 6
Assessment Written Exam (100%)
Language English
Timetable Lectures
Monday, 11 Feb 2019
Monday, 18 Feb 2019
Wednesday, 27 Feb 2019
Monday, 04 Mar 2019
Monday, 11 Mar 2019
Monday, 18 Mar 2019
Monday, 25 Mar 2019
Monday, 01 Apr 2019
Monday, 08 Apr 2019
Monday, 06 May 2019
Monday, 13 May 2019
Monday, 20 May 2019

Excersises
Wednesday, 20 Feb 2019
Wednesday, 20 Mar 2019
Wednesday, 27 Mar 2019
Wednesday, 03 Apr 2019
Wednesday, 10 Apr 2019
Wednesday, 08 May 2019
Wednesday, 22 May 2019

Both courses are in Room SN169.
Registration,No registration required.  
Contact Gökhan Gecer, M.Sc.
Lecturer Prof. Dr. Florian Kraus
Kick Off Date Monday 11 Feb 2019
Exam Date tba
Additional Information Short Description
We recommend the successful participation of the course CC 503 Empirical Methods for attending this module. A syllabus is available Initiates file downloadhere.
Learning Outcomes Course Outline:

1. Basic Aspects

2. Data Collection Measurement and Scaling

3. Probability Sampling

4. Data Analysis and Interpretation

A detailed list of the mandatory reading material as well as additional references is included in the course material.
Course Material tba

Click here to see the syllabus.