DE / EN

Market Research

Code MKT 520  
Semester Spring  
Type Compulsory Lecture and Exercise  
Hours/week 3  
ECTS Credits 6  
Assessment Written Exam (100%)  
Language English  
Format On Campus (Additionally: Lectures will be streamed & recorded, Excercises will be streamed)  
Timetable Kick-Off:
Monday 14th of February 2022, 13:45 – 15:15, SN 169 Röchling Hörsaal (Schloss Schneckenhof Nord)
Lectures:
Mondays 13:45 – 15:15, SN 169 Röchling Hörsaal (Schloss Schneckenhof Nord)
Exercises:
Wednesdays 13:45 – 15:15, SN 169 Röchling Hörsaal (Schloss Schneckenhof Nord)
 
Registration Register on portal2 to get access to the ilias group.  
Contact Yasid Soufi, M.Sc.  
Lecturer Prof. Dr. Florian Kraus  
Exam Date tba  
Additional Information We recommend the successful participation of the course CC 503 Empirical Methods for attending this module.  
Learning Outcomes Course Outline:

– Basic Aspects

– Data Collection Measurement and Scaling

– Probability Sampling

– Data Analysis and Interpretation

A detailed list of the mandatory reading material as well as additional references is included in the course material.
 
Course Material A slimmed version of the script and exercise materials will be uploaded to the ILIAS group.  

Click here to see the syllabus.