DE / EN
Dr. Mengmeng Niu

Dr. Mengmeng Niu

Research associate
University of Mannheim
L 5, 2 – Room 008–009
68161 Mannheim
Phone: +49 621 181-2683
Fax: +49 621 181-2672
E-mail: mengmeng.niumail-uni-mannheim.de
Consultation hour(s):
by appointment

Education

since 09/2017 University of Mannheim
Doctoral Candidate at the Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing
Prof. Dr. Florian Kraus
09/2015 ~ 09/2017 University of Mannheim
Mannheim Master in Management
09/2012 ~ 09/2015 University of Mannheim
B. Sc. in Business Administration
09/2008 ~ 07/2012 Central University of Finance and Economics, Beijing, China
B.A. in International Politics and Economics
09/2014 ~ 12/2014 University of Warwick, Coventry, United Kingdom
Exchange semester

Work experience

01/2015 – 07/2017 SAP SE: working student
10/2011 – 03/2012 BMW China, Beijing, China: Internshi

Skills

Languages Chinese: native
English: proficient
German: proficient
Computer skills SPSS

Research interest

  • Consumer behavior
  • Consumer Decision Making