Bachelors Thesis

The bachelors thesis should be a carefully argued scholarly paper of approximately 20 – 25 pages (max. 40 pages including all tables, figures and appendices). It should present an original argument that is carefully documented from mainly primary sources (95% of all used references should be research papers from leading marketing and management journals). The thesis must have a substantial research component and a strong focus on the main topic of the paper. 

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