Teaching
The Chair and Research Group in Quantitative Marketing and Consumer Analytics at University of Mannheim offers courses in the Mannheim Master in Management (MMM) program at the University of Mannheim, in the Mannheim MBA and Executive MBA program at Mannheim Business School as well as in the PhD program of the Graduate School of Economic and Social Sciences (CDSB).
Undergraduate (Bachelor) Classes:
| Course name | Details | Term |
|---|---|---|
| Managing Customer Value | Course details | from FSS 2026 |
| Strategic Marketing | Course details | from FSS 2026 |
Mannheim Master in Management (MMM):
| Course name | Credits | Details | Term |
|---|---|---|---|
| Marketing Analytics (MKT 511) | 6 | Course details | Spring semester |
| Marketing Theory (MKT 531) | 4 | Course details | Spring semester |
| Customers, Markets and Firm Strategy (MKT 545) | 6 | Course details | Spring semester |
| Branding and Brand Management (MKT 663) | 4 | Course details | Spring semester |
| Research Seminar (MKT 720) | 6 | Course details | Spring semester/ |
PhD Classes:
| Course name | Credits | Details | Term |
|---|---|---|---|
| Advanced Business Econometrics (MKT 903) | 6 | Course details | Fall semester |
| Mannheim Marketing Research Seminar (MKT 910) | Course details | Spring semester/ |
MBA and Executive MBA Classes:
| Course name | Details | Term |
|---|---|---|
| Data Science & AI for Business | Course details | Spring semester/ |
| Business Impact with AI | Course details | Spring semester/ |
Further information: