The Chair and Research Group in Quantitative Marketing and Consumer Analytics at University of Mannheim offers courses in the Mannheim Master in Management (MMM) program at the University of Mannheim, in the Mannheim Full-Time MBA and Part-Time MBA program at Mannheim Business School as well as in the PhD program of the Graduate School of Economic and Social Sciences (CDSB).
|Branding and Brand Management (MKT 663)||4||Course details||Spring semester|
|Brand Strategy Seminar (MKT 664)||2||Course details||Fall semester|
|Marketing Communications (MKT 614)||4||Course details||Spring semester|
|Customers, Markets and Firm Strategy (MKT 545)||6||Course details||Spring semester|
|Interactive Marketing (MKT 662)||6||Course details||Spring semester|
|Marketing Theory (MKT 531)||4||Course details||Spring semester|
|Marketingseminar (Masterthesis) (MKT 720)||6||Course details||Spring semester/ Fall semester|
|From Data to Insights (www.BusinessAnalytics.education)||Course details||Spring semester/ Fall semester|
|Advanced Business Econometrics (MKT 903)||6||Course details||Fall semester|
|Mannheim Marketing Research Seminar (MKT 910)||Course details||Spring semester/ Fall semester|
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