Teaching

The Chair and Research Group in Quantitative Marketing and Consumer Analytics at University of Mannheim offers courses in the Mannheim Master in Management (MMM) program at the University of Mannheim, in the Mannheim Full-Time MBA and Part-Time MBA program at Mannheim Business School as well as in the PhD program of the Graduate School of Economic and Social Sciences (CDSB).

Mannheim Master in Management (MMM) program:

Course name Credits Details Term
Branding and Brand Management (MKT 663) 4 Course details Spring semester
Brand Strategy Seminar (MKT 664) 2 Course details Fall semester
Communications Management (MKT 614) 4 Course details Spring semester
Customers, Markets and Firm Strategy (MKT 545) 6 Course details Spring semester
Interactive Marketing (MKT 662) 6 Course details Spring semester
Marketing Theory (MKT 531) 4 Course details Spring semester
Marketingseminar (Masterthesis) (MKT 720) 6 Course details Spring semester/ Fall semester

Full-Time MBA and Part-Time MBA program:

Course name Credits Details Term
From Data to Insights (www.BusinessAnalytics.education) Course details Spring semester/ Fall semester

Graduate School of Economic and Social Sciences (CDSB) PhD program:

Course name Credits Details Term
Advanced Business Econometrics (MKT 903) 6 Course details Fall semester
Mannheim Marketing Research Seminar (MKT 910) Course details Spring semester/ Fall semester