Information about Masters Thesis

• Advertising and Sales Promotions
• Branding and Brand Management
• Consumer Behavior
• Consumer Choice Models
• Customer Switching Behavior and Loyalty
• Digital Marketing
• Pricing and Price Strategies
• Social Media Communications
• Social Networks in Marketing

Please send an email to Prof. Florian Stahl (florian.stahlmail-uni-mannheim.de) including

• your preferred subject area(s)
• your CV and list of all master courses and grades 
• proof that you visited one of the master thesis seminars of the marketing area and achieved at least the grade 2,7

Selected Masters Theses of 2015:

• Koktürk, Beyhan (2015): The Moderating Impact of Online Product Review Variance on the Attraction Effect: An Exploratory Study (Download PDF)

Selected Masters Theses of 2016:

• Fischer, Lena (2016): An Empirical Analysis of the Compromise Effect in a 5-Item Choice Set (Download PDF)
• Günther, Anna-Maria (2016): The Power of Illusion in Motivating Purchase and Consumption (Download PDF) 
• Funk, Lindsey (2016): The Analysis of Methods for Measuring Success in Online Social Networks – Using the Example of SoundCloud (Download PDF)

Selected Masters Theses of 2017:

• Pisna, Anna (2017): The application of survival analysis on user-generated content networks (Download PDF)
• Taneva, Slaveya (2017): Factors Influencing Consumers’ Intention to Adopt Near Field Communication Mobile Payments at the Point of Sale (Download PDF)

Selected Masters Theses of 2018:

• Barth, Elaine (2018): Smart Retail – An Exploratory Analysis of the Impact of Virtual Mirrors within the Concept of Digital Retail Stores (Download PDF)
• Lehmeier, Kerstin (2018): The Compromise Effect in Post-Purchase Consumption of Complementary Products: A Meta-Analysis of Experimental Studies (Download PDF)

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