Information about Masters Thesis

The masters thesis should be a carefully argued scholarly paper of approximately 35 pages (max. 50 pages including all tables, figures and appendices). It should present an original argument that is carefully documented from mainly primary sources (95% of all used references should be research papers from leading marketing and management journals). The thesis must have a substantial research component and a strong focus on the main topic of the paper. The thesis has to be written in english!

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