The masters thesis should be a carefully argued scholarly paper of approximately 35 pages (max. 50 pages including all tables, figures and appendices). It should present an original argument that is carefully documented from mainly primary sources (95% of all used references should be research papers from leading marketing and management journals). The thesis must have a substantial research component and a strong focus on the main topic of the paper. The thesis has to be written in english!
Please send an email to Prof. Florian Stahl (florian.stahl(at)bwl.uni-mannheim.de) including
Selected Masters Theses of 2015:
Selected Masters Theses of 2016:
Selected Masters Theses of 2017:
Selected Masters Theses of 2018: