Customers, Markets and Firm Strategy

MKT 545

Lecturer Prof. Dr. Florian Stahl
Contact person Katharina Gawrisch
Course Format Lecture and Exercise
Credit Points 6 ECTS
Hours per Week 4
Semester Spring
Language English
Registration no registration required
Accepted Participants Mannheim Master in Management, Mannheim Master in Business Research (MMBR), M.A. Culture and Economy / Business, M.Sc. Business Education, M.Sc. Business Informatics, M.Sc. Business Mathematics, M.Sc. Economics, Diplom Business Administration

    Further Information

  • Brief Description

    This course provides strategy concepts, analytical frameworks, and hands-on tools for participants to execute industry analyses and to develop competitive strategies. Building on consumer behavior, customer analytics, industry analyses and strategy foundations, we analyze and discuss in this course the competitive behavior of firms (including pricing, market positioning, product development, expansion, entry and deterrence) under various economic conditions of industry structure.

  • Lecture

    Lecturer Prof. Dr. Florian Stahl
    Contact person Katharina Gawrisch
    Schedule Wednesday (12.00 - 1.30pm), Room: SN 169
    Assessment Written Exam (100%)
  • Exercise

    Lecturer Andreas Bayerl
    Lecturer Katharina Gawrisch
    Schedule Wednesday (3.30 - 5.00pm), Room: SN 169 (First exercise on March 13, 2019)