MKT 545
| Lecturer | Prof. Dr. Florian Stahl |
|---|---|
| Contact person | Dr. Ülfet Isci-Özalp |
| Course Format | Lecture and Exercise |
| Credit Points | 6 ECTS |
| Hours per Week | 4 |
| Semester | Spring |
| Language | English |
| Registration | no registration required |
| Accepted Participants | Mannheim Master in Management, Mannheim Master in Business Research (MMBR), M.A. Culture and Economy / Business, M.Sc. Business Education, M.Sc. Business Informatics, M.Sc. Business Mathematics, M.Sc. Economics, Diplom Business Administration |
Further Information
Brief Description
This course provides strategy concepts, analytical frameworks, and hands-on tools for participants to execute industry analyses and to develop competitive strategies. Building on consumer behavior, customer analytics, industry analyses and strategy foundations, we analyze and discuss in this course the competitive behavior of firms (including pricing, market positioning, product development, expansion, entry and deterrence) under various economic conditions of industry structure.
Lecture
Lecturer Prof. Dr. Florian Stahl Contact person Dr. Ülfet Isci-Özalp Schedule Please refer to the latest information on Portal2 and ILIAS Assessment Written Exam (100%) Exercise
Lecturer Dr. Ülfet Isci-Özalp Schedule Please refer to the latest information on Portal2 and ILIAS