DE / EN
Dr. Maximilian Gaerth

Dr. Maximilian Gaerth


The Persuasive Impact of Online Word of Mouth Characteristics.

Dr. Gökhan Gecer

Dr. Gökhan Gecer


Modeling and Multi-channel Marketing.

Dr. Andreas Grawe

Dr. Andreas Grawe


Ökonomische Nachhaltigkeit im Business-to-Business-Bereich – Ausgestaltung, Mitarbeiter und Wettbewerbsvorteil einer Sustainable Customer Relations­hip.

Prof. Dr. Cornelia Hattula

Prof. Dr. Cornelia Hattula


Produktgenerationen und -vorankündigungen: Erfolgskomponente Zeit­management.

Dr. Susanne Ludwig

Dr. Susanne Ludwig


Product Gender Labeling – Management Decisions and Consumer Perceptions.

Dr. Mengmeng Niu

Dr. Mengmeng Niu


Framing Effect and Biased Judgments in Consumer Decision-Making Process.

Seongmin Park, M.Sc.

Seongmin Park, M.Sc.

Dr. Ebru Sahin

Dr. Ebru Sahin


Contemporary Challenges in Direct Selling.

Dr. Ann Kristin Schmitt

Dr. Ann Kristin Schmitt


Forgiveness in Kunden­beziehungen im Business-to-Business-Kontext – Analyse der Relevanz, Einflussfaktoren und Wirkungen eines Kern-Konzepts menschlicher Beziehungen.

Dr. Yasid Soufi

Dr. Yasid Soufi


Leveraging Data Science for Marketing-Finance.

Dr. Thorsten Voss

Dr. Thorsten Voss


The Impact of Choice Expression Modalities on Choice Rationality and Choice Satisfaction: An Empirical Investigation.

Dr. Sabrina Zieren

Dr. Sabrina Zieren


Solution Selling in B2B Markets – Empirical Insights from the Manufacturer's and Customer's Perspective.