Empirical Methods: Business Analytics I
Code | CC 503 |
Semester | Fall and Spring |
Type | Lecture and Exercise |
ECTS Credits | 6 |
Assessment | Written exam (90 min) |
Language | English |
Format | Lectures & Excercises will take place on campus |
Timetable |
Kick-Off: Tuesday 11th of February 2025, 12.00 noon, M 003 Lectures: Tuesdays 12.00 noon – 1.30 pm, M 003 Exercises: Tuesdays 1.45 pm – 3:15 pm, M 003 |
Lecturer | Smriti Kumar, Ph.D. |
Exam Date | tba |
Contents | Theoretical foundations of empirical research. Statistical foundations of empirical research (key summary statistics, important theoretical probability distributions, hypothesis testing methodology, and key test statistics). Introduction to qualitative empirical research. Introduction to experimental empirical research. Introduction to survey-based empirical research. Introduction to empirical research based on secondary data. |
Learning Outcomes | Participants understand the epistemological possibilities and limitations of empirical research in the domain of business administration. Participants are capable of describing a dataset using appropriate summary statistics and test simple hypotheses about the structure of the data. Participants know the general approach to conducting qualitative studies, experimental studies, survey-based studies, and studies based on secondary data. Participants understand fundamental methods for analyzing causal relationships (particularly ANOVA and analysis of regression). They can correctly interpret results from these methods. |
Necessary prerequisites | Not taken CC 502 |
Course Outline |
1. Introduction: Fundamentals of scientific theory 2. Statistics: Basics and hypothesis testing 3. Fundamentals of experimental research – Fundamentals – Collection of experimental data – Analysis of experimental data (analysis of variance) 4. Fundamentals of survey research – Fundamentals – Questionnaire design – Data collection – Measurement – Bivariate regression analysis – Multivariate regression analysis 5. Fundamentals of secondary data research 6. Fundamentals of qualitative research |
Literature |
Homburg, Ch., Klarmann, M., Vomberg, A. (2021), Handbook of Market Research, https://link.springer.com/referencework/10.1007%2F978-3-319-05542-8 (online resource) Iacobucci, D., Churchill, G.A. (2010), Marketing Research: Methodological Foundations, 10th edition, Mason, Ohio. Taylor, S. (2007), Business Statistics for Non-Mathematicians, 2nd edition, Houndmills. Zikmund, W. G., Babin, B. J., Carr, J. C., Griffin, M. (2010), Business Research Methods, 8th edition, Mason. |