Maximilian Beichert acquired both his Bachelor's and Master's Degree in Business Administration with a focus on Marketing and Finance at the University of Mannheim.
During his studies, Maximilian gained experience in research as a student research assistant and interned at well-known international companies. His work experience includes an internship at a consultancy. Additionally, he gained valuable work experience in South America.
Since September 2018, Maximilian has been a PhD candidate at the Chair of Quantitative Marketing and Consumer Analytics at the University of Mannheim. As such he is also following the Marketing Track in the structured PhD program offered by the Center of Doctoral Studies in Business at the University of Mannheim.
His research focuses on digital marketing applications in the context of user-generated content. His primary research areas are social influence, behavior change and digital marketplaces (social commerce).