Dr. Maximilian Beichert

Dr. Maximilian Beichert

Chair of Quantitative Marketing and Consumer Analytics
University of Mannheim
L 5, 2 – Room 208
68161 Mannheim
Consultation hour(s):
Wed 4:30–5:30 p.m.
Please send an email to make an appointment.

Dr. Maximilian Beichert acquired both his Bachelor's and Master's Degree in Business Administration with a focus on Marketing and Finance at the University of Mannheim. 

During his studies, Maximilian gained experience in research as a student research assistant and interned at well-known international companies. His work experience includes an internship at a consultancy. Additionally, he gained valuable work experience in South America.

From 2018 to 2023, Maximilian was a doctoral student at the Chair of Quantitative Marketing and Consumer Behavior at the University of Mannheim. As such, he also followed the marketing track in the structured doctoral program of the Center of Doctoral Studies in Business at the University of Mannheim and graduated with “summa cum laude”.

In addition to his work at the chair, Maximilian has been a Post Doctoral Research Fellow at HEC Paris since September 2023. 

His research focuses on digital marketing applications in the context of user-generated content. His primary research areas are social influence, behavior change and digital marketplaces (social commerce).


Beichert, M., Bayerl, A., Goldenberg, J., & Lanz, A. (2023), “Revenue Generation through Influencer Marketing,” Journal of Marketing, Forthcoming.