|Lecturer||Prof. Dr. Florian Stahl|
|Contact person||Maximilian Beichert|
|Credit Points||2 ECTS|
|Hours per Week||1|
|Accepted Participants||Mannheim Master in Management, Mannheim Master in Business Research (MMBR), M.A. Culture and Economy / Business, M.Sc. Business Education, M.Sc. Business Informatics, M.Sc. Business Mathematics, M.Sc. Economics, Diplom Business Administration|
The seminar brand strategy, which takes place in cooperation with the Business School of the University of Mannheim, involves the design and implementation of a marketing program to establish in a strategic way an existing brand.
This seminar will be useful for those pursuing careers in marketing, general management, and consulting.
Learning objectives of this course comprise the design and positioning of a brand and the strategic brand extension of a well-established global brand. Further learning objectives are writing a marketing plan, design of a specific branding concept as well as the presentation of the results to managers of a global company.
The Brand Strategy Seminar awards 2 ECTS and requires your attendance in four Zoom-meetings on the following days: March 2 (1:45 – 3:15 p.m.), March 25 (12:00 – 3:15 p.m.), April 8 (12:00 – 3:15 p.m.), April 29 (12:00 – 3:15 p.m.).
The registration procedure for the seminar looks as follows:
Application deadline is Friday, February 25 2022.
We are looking forward to receive your applications!