Brand Strategy Seminar

MKT 664

Lecturer Prof. Dr. Florian Stahl
Contact person Maximilian Beichert
Course Format Seminar
Credit Points 2 ECTS
Hours per Week 1
Semester Summer
Language English
Registration Maximilian Beichert
Accepted Participants Mannheim Master in Management, Mannheim Master in Business Research (MMBR), M.A. Culture and Economy / Business, M.Sc. Business Education, M.Sc. Business Informatics, M.Sc. Business Mathematics, M.Sc. Economics, Diplom Business Administration

Further Information

  • Brief Description

    The seminar brand strategy, which takes place in cooperation with the Business School of the University of Mannheim, involves the design and implementation of a marketing program to establish in a strategic way an existing brand.

    This seminar will be useful for those pursuing careers in marketing, general management, and consulting.

    Learning objectives of this course comprise the design and positioning of a brand and the strategic brand extension of a well-established global brand. Further learning objectives are writing a marketing plan, design of a specific branding concept as well as the presentation of the results to managers of a global company.

    The Brand Strategy Seminar awards 2 ECTS and requires your attendance in four Zoom-meetings on the following days: March 2 (1:45 – 3:15 p.m.), March 25 (12:00 – 3:15 p.m.), April 8 (12:00 – 3:15 p.m.), April 29 (12:00 – 3:15 p.m.).

    The registration procedure for the seminar looks as follows:

    • You can apply in groups of 3; individual applications will be matched with other students also looking for a team.
    • Application documents: Please send your CV and a short letter of motivation for seminar participation (as one pdf-document) to maximilian.beichert


    Application deadline is Friday, February 25 2022.

    We are looking forward to receive your applications!

  • Seminar

    Lecturer Prof. Dr. Florian Stahl
    Contact person Maximilian Beichert
    Schedule Please refer to the latest information on Portal2 and ILIAS
    Assesment 100% Presentation