Bachelor Thesis

The Chair of Sales & Services Marketing is offering research-oriented bachelor theses. Focus of this kind of bachelor theses is researching and processing national and international journal articles.

The bachelor thesis can be written in English or German.

The examination board allocates every student to a chair that will supervise his/her bachelor thesis. In order for the examination board to be able to allocate all students, they have to apply online. Please see the information of the examination board on ILIAS for the current schedule and procedure for your assignment to a chair for your bachelor thesis.

Students, which the examination board has allocated to our chair, have the opportunity to submit preferences for a thesis topic.

Exemplary bachelor thesis topics from previous years are:

• Demystifying Black Box Models: Explainable AI and Causality in Action
• Digital Mirror: Usage of generative AI output in Market Research
• Privacy and emotions: How emotions effect privacy concerns?
• Behavioral analysis of ways in which firm can acquire information: Requesting or Scraping?
• A Literature Review on Online Review System Design
• Drivers of Sharing Electronic Word-of-Mouth and User-Generated Content
• Alone or Together? A Literature Review on the Effects of Social Presence on Headline Perception and Marketing Communication
• Social Presence in Online Shopping: Understanding How Digital Cues Shape Purchase Decisions
• Identifying Business impact KPIs

As you can see, these are not related exclusively to the content of the Marketing I course.