Dr. Wild Marketing Research Seminar
Jedes Semester laden wir anerkannte Wissenschaftlerinnen und Wissenschaftler aus aller Welt ein, ihre Forschungsergebnisse zu den verschiedensten Marketingthemen zu präsentieren.
Seminarvorträge (MKT 910)
| DATUM | GAST | VORTRAGSTITEL |
|---|---|---|
| November 2026 | Elisabeth Honka (UCLA) | tbd |
| Oktober 2025 | Markus Giesler (York University, Canada) | tbd |
| 7. November 2024 | Pedro Gardete (NOVA School of Business and Economics) | When Your Best Consumers are not Willing to Pay: Price Promotions, Customer Heterogeneity, and the Consumption of News |
| 17. Oktober 2024 | Mushegh Harutyunyan (Imperial College London) | Curbing Digital Overconsumption: Strategic Implications of Screen Time Limits |
| 11. September 2024 | Diego Aparicio (IESE) | Concealing Prices |
| 13. Juni 2024 | Stephan Seiler (Imperial College London) | How Much Influencer Marketing is Undisclosed? Evidence from Twitter |
| 04. Juni 2024 | Aric Rindfleisch (University of Illinois at Urbana–Champaign) | Robots in Retail: An |