On this page you will find all information about the team of the Chair of Marketing & Innovation.
Credit: Sarah Hähnle
Professor Dr. Sabine Kuester
Professor Dr. Sabine Kuester is the chairholder of the chair of Marketing & Innovation and the director of the Institute for Market-Oriented Management (IMU) at the University of Mannheim. Professor Dr. Sabine Kuester's research interest is in digital marketing, international marketing, marketing management, marketing of innovations, and marketing strategy.
For general requests and appointments with Professor Dr. Sabine Kuester, please contact our secretary Kassandra Götz. Concerning advice on other topics, please contact the respective staff members of our chair.