Overview of our Marketing Courses
On this page, you will find an overview of the courses offered by our chair for Bachelor's, Master's, MBA, and doctoral students in the current and following semesters.
Bachelor's Courses
| Course name | Credits | Details | Term |
|---|---|---|---|
| Marketing for Bachelor's Students (minoring in Business) | 6 | Course details | Fall semester |
| Bachelor's Thesis | 12 | Course details | Spring semester |
Master's Courses
Registration period and procedure for Master's courses
Please note that registration for our Master's courses is mandatory and that class sizes are usually limited to ensure a small-group learning environment.
You can find more information about the registration process here: Information for MMM students
| Course name | Credits | Details | Term |
|---|---|---|---|
| MKT 575 Marketing Strategy for Innovation & Sustainability | 3 | Course details | Spring semester |
| MKT 580 Digital Marketing Strategy | 6 | Course details | Fall semester |
| MKT 622 Country Manager Simulation | 2 | Course details | Fall semester |
| MKT 623 Strategic Marketing Management Simulation | 2 | Course details | Spring Semester |
| MKT 730 Research Seminar | 6 | Course details | Each semester |
| Master's Thesis | 24 | Course details | Each semester |
Doctoral Courses
| Course name | Credits | Details | Term |
|---|---|---|---|
| MKT 804 Theory Development and Model Building | 6 | Course details | Spring semester |
MBA Courses
| Course name | Details | Term |
|---|---|---|
| International Marketing (Mannheim MBA) | Course details | Spring semester |
| Marketing Management (Mannheim Executive MBA) | Course details | Spring semester |