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Overview of Marketing Courses

On this page you can find an overview of courses offered by our chair for bachelor, master, MBA and doctoral students in the current and subsequent semester. 

Moreover, you can find the evaluation results of our Bachelor-level, Master-level and Ph.D/ MBA-level courses on this page.


Videos of our Master's Courses

MKT 580 Digital Marketing Strategy

This video presents our course MKT 580 Digital Marketing Strategy.

Photo credit: Simon Stöckl
MKT 622 Country Manager (Simulation)

This video presents our course MKT 622 Country Manager (simulation course).

Registration period and procedure for Master's courses

The registration period for Master's courses with obligatory registration and restricted course capacity (e.g., MKT 580, MKT 621, MKT 622, and MKT 623) runs from August 26 until September 5 (not first-come-first-serve basis).

To register, please follow this procedure:

  • Log in to Portal2.
  • Navigate to your degree planner. Here, you can find the module „Courses with obligatory registration “.
    Please note: If you do not register via that module, your registration will not be considered in the course allocation (there is an additional module for the course with the course information only).
  • Open the module „Courses with obligatory registration “ to see all notifiable courses.
  • In the open view option of the module you can find the button “register” behind every course. Register now via this button for a courses, if desired.

More information about the registration process is available in your ILIAS group (MMM and MMBR).


Doctoral Courses

Course name Credits Details Term
MKT 804 Theory Development and Model Building 6 Course details Spring semester
MKT 912 Performing Research and Publishing in Marketing 6 Course details Fall semester

MBA Courses

Course name Details Term
International Marketing (Mannheim MBA) Course details Spring semester
Marketing Management (Mannheim Executive MBA) Course details Spring semester

    Evaluation Results (Overall Satisfaction)

  • Bachelor-Level Courses

    Semester Course Scale Result
    Spring 2019 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,8
    Fall 2018 Marketing for Business Minors (Lecture) 1=best grade, 5=worst grade 1,6
    Fall 2018 Marketing for Business Minors (Exercise) 1=best grade, 5=worst grade 1,46
    Spring 2018 MKT 401 Marketing II (Simulation) 1=best grade, 5=worst grade 1,56
    Spring 2018 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,51
    Fall 2017 Marketing for Business Minors 1=best grade, 5=worst grade 1,75
    Fall 2017 Marketing for Business Minors 1=best grade, 5=worst grade 1,6
    Spring 2017 MKT 401 Marketing II (Simulation) 1=best grade, 5=worst grade 1,78
    Spring 2017 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,36
    Spring 2016 MKT 401 Marketing II (Simulation) 1=best grande,5=worst grande 1,43
    Spring 2016 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,78
    Spring 2015 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,98
    Spring 2015 MKT 401 Marketing II (Simulation) 1=best grade, 5=worst grade 1,32-1,78
    Spring 2014 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,81
    Spring 2014 MKT 401 Marketing II (Simulation) 1=best grade, 5=worst grade 1,30-1,74
    Spring 2013 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,74
    Spring 2013 MKT 401 Marketing II (Simulation) 1=best grade, 5=worst grade 1,38-2,00
    Spring 2012 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,78
    Spring 2011 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 2,10
    Spring 2010 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 2,54
    Spring 2009 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 2,23
  • Master-Level Courses

    Semester Course Scale Result
    Spring 2018 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.14
    Spring 2018 MKT 622 Country Manager 1=best grade, 5=worst grade 1.50
    Fall 2017 MKT 623 Strategic Marketing Simulation 1=best grade, 5=worst grade 1.48
    Fall 2017 MKT 580 Strategic Digital Marketing 1=best grade, 5=worst grade 1.56
    Spring 2017 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.32
    Spring 2017 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.33
    Spring 2017 MKT 622 Country Manager 1=best grade, 5=worst grade 1.40
    Fall 2016 MKT 623 Strategic Management Simulation 1=best grade, 5=worst grade 1.36
    Fall 2016 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.80
    Fall 2016 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.42
    Fall 2016 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.17
    Spring 2016 MKT 622 Country Manager 1=best grade, 5=worst grade 1.33
    Fall 2015 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.54
    Fall 2015 MKT 622 Country Manager 1=best grade, 5=worst grade 1.40
    Fall 2015 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.25
    Fall 2015 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.33
    Spring 2015 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.26
    Spring 2015 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.46
    Spring 2015 MKT 622 Country Manager 1=best grade, 5=worst grade 1.33
    Fall 2014 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.79
    Fall 2014 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.27
    Fall 2014 MKT 622 Country Manager 1=best grade, 5=worst grade 1.36
    Fall 2014 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.41
    Spring 2014 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.74
    Spring 2014 MKT 622 Country Manager 1=best grade, 5=worst grade 1.51
    Spring 2014 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.27
    Spring 2014 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.19
    Fall 2013 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.78
    Fall 2013 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.33
    Fall 2013 MKT 622 Country Manager 1=best grade, 5=worst grade 1.41
    Fall 2013 MKT 621 Global Marketing (Lecture: Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.21
    Spring 2013 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.33
    Spring 2013 MKT 621 Global Marketing (Lecture: Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.48
    Spring 2013 MKT 622 Country Manager 1=best grade, 5=worst grade 1.20
    Fall 2012 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.43
    Fall 2012 MKT 621 Global Marketing (Lecture: Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.15
    Spring 2012 MKT 730 Corporate Seminar 1=best grade, 5=worst grade 2.18
    Spring 2012 MKT 620 Global Marketing (Lecture Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.30
    Spring 2012 MKT 540 Marketing Strategy (Prof. Ujwal Kayande) 1=best grade, 5=worst grade 1.48
    Fall 2011 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.30
    Fall 2011 MKT 622 Manging International Markets (Country Manager Simulation) 1=best grade, 5=worst grade 1.50
    Spring 2011 MKT 620 Global Marketing (Lecture Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.30
    Spring 2011 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.20
    Spring 2011 MKT 622 Manging International Markets (Country Manager Simulation) 1=best grade, 5=worst grade 1.60
    Fall 2010 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.80
    Fall 2010 MKT 620 Global Marketing (Lecture Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.60
    Fall 2010 MKT 620 Marketing in a Globalized World (Country Manager Simulation Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.50
    Fall 2009 Research Seminar (SBWL) 1=best grade, 5=worst grade 1.92
    Fall 2009 MKT 620 Global Marketing (Lecture) 1=best grade, 5=worst grade 1.53
    Fall 2009 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.74
    Spring 2009 Research Seminar (SBWL) 1=best grade, 5=worst grade 1.80
    Spring 2009 International Marketing (SBWL) 1=best grade, 5=worst grade 1.50
    Fall 2008 International Marketing (SBWL) 1=best grade, 5=worst grade 1.74
    Fall 2008 Research Seminar (SBWL) 1=best grade, 5=worst grade 1.47
    Fall 2008 Manging International Markets (Country Manager Simulation) 1=best grade, 5=worst grade 1.24
    Spring 2008 International Marketing (SBWL) 1=best grade, 5=worst grade 1.36
    Fall 2007 International Marketing (SBWL) 1=best grade, 5=worst grade 1.53
    Fall 2007 Research Seminar (SBWL) 1=best grade, 5=worst grade 1.43
    Spring 2007 Corporate Seminar (SBWL) 1=best grade, 5=worst grade 1.25
    Spring 2007 International Marketing (SBWL) 1=best grade, 5=worst grade 1.30
    Fall 2006 International Marketing (SBWL) 1=best grade, 5=worst grade 1.38
  • Ph. D/MBA-Level Courses

    Semester Course Scale Result
    Spring 2018 MKT 804 Theory Development and Model Building 5=worst grade, 1=best grade 1,0
    Fall 2017 Marketing Management, Executive MBA     5=best grade, 1=worst grade 4,7                        
    Fall 2016 International Marketing, Mannheim MBA 5=best grade, 1=worst grade 4,9
    Fall 2015 International Marketing, Mannheim MBA 5=best grade, 1=worst grade 4,9
    Fall 2014 International Marketing, Mannheim MBA 5=best grade, 1=worst grade 4,5
    Fall 2012 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Spring 2012 International Marketing, Mannheim MBA 5=best grade, 1=worst grade 4,5
    Spring 2012 Doctoral Seminar 1=best grade, 5=worst grade 1,0                      
    Fall 2010 Marketing Fundamentials, Mannheim MBA (Coached Group Work Dr, Monika Schuhmacher) 5=best grade, 1=worst grade 4,67
    Spring 2010 International Marketing, Mannheim MBA 5=best grade, 1=worst grade 4,33
    Fall 2009 Marketing Fundamentials, Mannheim MBA (Coached Group Work Dr, Monika Schuhmacher & Thomas Rilling) 5=best grade, 1=worst grade 4,53
    Fall 2009 Marketing Fundamentials, Mannheim MBA 5=best grade, 1=worst grade 4,3
    Fall 2009 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Spring 2009 European MBA, MBS 5=best grade, 1=worst grade 4,45
    Spring 2009 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Spring 2009 Weekend MBA, MBS 5=best grade, 1=worst grade 4,73
    Fall 2008 Introduction to Marketing, Mannheim MBA, Coached Group Work (Dr, Monika Schumacher & Thomas Rilling) 5=best grade, 1=worst grade 4,71
    Fall 2008 Introduction to Marketing, Mannheim MBA 5=best grade, 1=worst grade 4,16
    Fall 2008 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Spring 2008 European MBA, MBS 5=best grade, 1=worst grade 4,75
    Spring 2008 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Fall 2007 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Fall 2007 Weekend MBA, MBS 5=best grade, 1=worst grade 4,65
    Fall 2007 Executive MBA, MBS 5=best grade, 1=worst grade 4,88
    Spring 2007 European MBA, MBS 5=best grade, 1=worst grade 4,53
    Fall 2006 Weekend MBA, MBS 5=best grade, 1=worst grade 4,76
    Fall 2006 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Spring 2006 European MBA, MBS 5=best grade, 1=worst grade 4,57