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Overview of Marketing Courses

On this page you can find an overview of courses offered by our chair for bachelor, master, MBA and doctoral students in the current and subsequent semester. 

Moreover, you can find the evaluation results of our Bachelor-level, Master-level and Ph.D/ MBA-level courses on this page.

Bachelor's Courses

Course nameCreditsDetailsTerm
Marketing for Bachelor Students (minoring in Business)6Course detailsFall semester
MKT 401 Marketing II – Strategic Marketing and Marketing in Specific Industry Contexts6Course detailsSpring semester
Bachelor's Thesis12Course detailsSpring semester

Master's Courses

Registration period and procedure for Master's courses

Please note that our Master´s courses require obligatory registration and run with restricted course capacity to allow for a learning environment in small classes.

Further information on the registration process can be found  here: Course Registration MMM

Course nameCreditsDetailsTerm
MKT 575 Marketing Strategy for Innovation & Sustainability3Course detailsSpring semester
MKT 580 Digital Marketing Strategy6Course detailsFall semester
MKT 622 Country Manager2Course detailsNo offer in Spring semester 2025
MKT 623 Strategic Marketing Management Simulation2Course detailsNo offer in Fall semester 2024
MKT 730 Research Seminar6Course detailsEach semester
Master's Thesis24Course detailsEach semester

Videos of our Master's Courses

Students in the lecture hall
Credit: Felix Zeiffer
MKT 580 Digital Marketing Strategy

This video presents our course MKT 580 Digital Marketing Strategy.

Watch video
Credit: Simon Stöckl
MKT 622 Country Manager (Simulation)

This video presents our simulation course MKT 622 Country Manager.

Watch video

Doctoral Courses

Course nameCreditsDetailsTerm
MKT 804 Theory Development and Model Building6Course detailsSpring semester

MBA Courses

Course nameDetailsTerm
International Marketing (Mannheim MBA)Course detailsSpring semester
Marketing Management (Mannheim Executive MBA)Course detailsSpring semester

Evaluation Results (Overall Satisfaction)

  • Bachelor-Level Courses

    Semester Course Scale Result
    Fall 2019 Marketing for Business Minors (Lecture) 1=best grade, 5=worst grade 2,1
    Fall 2019 Marketing for Business Minors (Exercise) 1=best grade, 5=worst grade 1,7
    Spring 2019 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,8
    Fall 2018 Marketing for Business Minors (Lecture) 1=best grade, 5=worst grade 1,6
    Fall 2018 Marketing for Business Minors (Exercise) 1=best grade, 5=worst grade 1,46
    Spring 2018 MKT 401 Marketing II (Simulation) 1=best grade, 5=worst grade 1,56
    Spring 2018 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,51
    Fall 2017 Marketing for Business Minors 1=best grade, 5=worst grade 1,75
    Fall 2017 Marketing for Business Minors 1=best grade, 5=worst grade 1,6
    Spring 2017 MKT 401 Marketing II (Simulation) 1=best grade, 5=worst grade 1,78
    Spring 2017 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,36
    Spring 2016 MKT 401 Marketing II (Simulation) 1=best grande,5=worst grande 1,43
    Spring 2016 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,78
    Spring 2015 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,98
    Spring 2015 MKT 401 Marketing II (Simulation) 1=best grade, 5=worst grade 1,32–1,78
    Spring 2014 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,81
    Spring 2014 MKT 401 Marketing II (Simulation) 1=best grade, 5=worst grade 1,30–1,74
    Spring 2013 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,74
    Spring 2013 MKT 401 Marketing II (Simulation) 1=best grade, 5=worst grade 1,38–2,00
    Spring 2012 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,78
    Spring 2011 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 2,10
    Spring 2010 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 2,54
    Spring 2009 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 2,23

  • Master-Level Courses

    Semester Course Scale Result
    Spring 2018 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.14
    Spring 2018 MKT 622 Country Manager 1=best grade, 5=worst grade 1.50
    Fall 2017 MKT 623 Strategic Marketing Simulation 1=best grade, 5=worst grade 1.48
    Fall 2017 MKT 580 Strategic Digital Marketing 1=best grade, 5=worst grade 1.56
    Spring 2017 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.32
    Spring 2017 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.33
    Spring 2017 MKT 622 Country Manager 1=best grade, 5=worst grade 1.40
    Fall 2016 MKT 623 Strategic Management Simulation 1=best grade, 5=worst grade 1.36
    Fall 2016 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.80
    Fall 2016 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.42
    Fall 2016 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.17
    Spring 2016 MKT 622 Country Manager 1=best grade, 5=worst grade 1.33
    Fall 2015 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.54
    Fall 2015 MKT 622 Country Manager 1=best grade, 5=worst grade 1.40
    Fall 2015 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.25
    Fall 2015 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.33
    Spring 2015 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.26
    Spring 2015 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.46
    Spring 2015 MKT 622 Country Manager 1=best grade, 5=worst grade 1.33
    Fall 2014 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.79
    Fall 2014 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.27
    Fall 2014 MKT 622 Country Manager 1=best grade, 5=worst grade 1.36
    Fall 2014 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.41
    Spring 2014 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.74
    Spring 2014 MKT 622 Country Manager 1=best grade, 5=worst grade 1.51
    Spring 2014 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.27
    Spring 2014 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.19
    Fall 2013 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.78
    Fall 2013 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.33
    Fall 2013 MKT 622 Country Manager 1=best grade, 5=worst grade 1.41
    Fall 2013 MKT 621 Global Marketing (Lecture: Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.21
    Spring 2013 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.33
    Spring 2013 MKT 621 Global Marketing (Lecture: Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.48
    Spring 2013 MKT 622 Country Manager 1=best grade, 5=worst grade 1.20
    Fall 2012 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.43
    Fall 2012 MKT 621 Global Marketing (Lecture: Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.15
    Spring 2012 MKT 730 Corporate Seminar 1=best grade, 5=worst grade 2.18
    Spring 2012 MKT 620 Global Marketing (Lecture Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.30
    Spring 2012 MKT 540 Marketing Strategy (Prof. Ujwal Kayande) 1=best grade, 5=worst grade 1.48
    Fall 2011 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.30
    Fall 2011 MKT 622 Manging International Markets (Country Manager Simulation) 1=best grade, 5=worst grade 1.50
    Spring 2011 MKT 620 Global Marketing (Lecture Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.30
    Spring 2011 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.20
    Spring 2011 MKT 622 Manging International Markets (Country Manager Simulation) 1=best grade, 5=worst grade 1.60
    Fall 2010 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.80
    Fall 2010 MKT 620 Global Marketing (Lecture Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.60
    Fall 2010 MKT 620 Marketing in a Globalized World (Country Manager Simulation Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.50
    Fall 2009 Research Seminar (SBWL) 1=best grade, 5=worst grade 1.92
    Fall 2009 MKT 620 Global Marketing (Lecture) 1=best grade, 5=worst grade 1.53
    Fall 2009 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.74
    Spring 2009 Research Seminar (SBWL) 1=best grade, 5=worst grade 1.80
    Spring 2009 International Marketing (SBWL) 1=best grade, 5=worst grade 1.50
    Fall 2008 International Marketing (SBWL) 1=best grade, 5=worst grade 1.74
    Fall 2008 Research Seminar (SBWL) 1=best grade, 5=worst grade 1.47
    Fall 2008 Manging International Markets (Country Manager Simulation) 1=best grade, 5=worst grade 1.24
    Spring 2008 International Marketing (SBWL) 1=best grade, 5=worst grade 1.36
    Fall 2007 International Marketing (SBWL) 1=best grade, 5=worst grade 1.53
    Fall 2007 Research Seminar (SBWL) 1=best grade, 5=worst grade 1.43
    Spring 2007 Corporate Seminar (SBWL) 1=best grade, 5=worst grade 1.25
    Spring 2007 International Marketing (SBWL) 1=best grade, 5=worst grade 1.30
    Fall 2006 International Marketing (SBWL) 1=best grade, 5=worst grade 1.38

  • Ph. D/MBA-Level Courses

    Semester Course Scale Result
    Spring 2018 MKT 804 Theory Development and Model Building 5=worst grade, 1=best grade 1,0
    Fall 2017 Marketing Management, Executive MBA     5=best grade, 1=worst grade 4,7                        
    Fall 2016 International Marketing, Mannheim MBA 5=best grade, 1=worst grade 4,9
    Fall 2015 International Marketing, Mannheim MBA 5=best grade, 1=worst grade 4,9
    Fall 2014 International Marketing, Mannheim MBA 5=best grade, 1=worst grade 4,5
    Fall 2012 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Spring 2012 International Marketing, Mannheim MBA 5=best grade, 1=worst grade 4,5
    Spring 2012 Doctoral Seminar 1=best grade, 5=worst grade 1,0                      
    Fall 2010 Marketing Fundamentials, Mannheim MBA (Coached Group Work Dr, Monika Schuhmacher) 5=best grade, 1=worst grade 4,67
    Spring 2010 International Marketing, Mannheim MBA 5=best grade, 1=worst grade 4,33
    Fall 2009 Marketing Fundamentials, Mannheim MBA (Coached Group Work Dr, Monika Schuhmacher & Thomas Rilling) 5=best grade, 1=worst grade 4,53
    Fall 2009 Marketing Fundamentials, Mannheim MBA 5=best grade, 1=worst grade 4,3
    Fall 2009 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Spring 2009 European MBA, MBS 5=best grade, 1=worst grade 4,45
    Spring 2009 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Spring 2009 Weekend MBA, MBS 5=best grade, 1=worst grade 4,73
    Fall 2008 Introduction to Marketing, Mannheim MBA, Coached Group Work (Dr, Monika Schumacher & Thomas Rilling) 5=best grade, 1=worst grade 4,71
    Fall 2008 Introduction to Marketing, Mannheim MBA 5=best grade, 1=worst grade 4,16
    Fall 2008 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Spring 2008 European MBA, MBS 5=best grade, 1=worst grade 4,75
    Spring 2008 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Fall 2007 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Fall 2007 Weekend MBA, MBS 5=best grade, 1=worst grade 4,65
    Fall 2007 Executive MBA, MBS 5=best grade, 1=worst grade 4,88
    Spring 2007 European MBA, MBS 5=best grade, 1=worst grade 4,53
    Fall 2006 Weekend MBA, MBS 5=best grade, 1=worst grade 4,76
    Fall 2006 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Spring 2006 European MBA, MBS 5=best grade, 1=worst grade 4,57
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