The purpose of a master's thesis at the Area Marketing is the science-based examination of a marketing related subject and thereby the enhancement of marketing related knowledge. The supervision of the master's thesis is organized individually by each chair.
Prerequisite - In order for students to work on master's theses at a chair of the Area Marketing they must have passed one of the research seminars offered by the four chairs of the area (chair Homburg MKT 710, chair Stahl MKT 720, chair Kuester MKT 730, or chair Kraus MKT 740). You can find the prerequisites for attending the research seminars for the different student cohorts on the websites of the seminars.
Furthermore, we recommend to write the master's thesis at the chair you submitted your seminar paper to and thereby have already become integrated in the chair's science- and project related work processes.
In general, students wishing to write their master's thesis at our chair have the opportunity to submit an own topic proposal as well as to choose from a wide range of interesting topics from different research fields. There is no central application period at our chair and students can apply at any point in time. Please find lists of currently available master thesis topics sorted by research area in the following:
In order to apply for one of the posted thesis topics, please contact the relevant supervisor. We look forward to receiving your application!
Our chair provides you the opportunity to apply for your master's thesis proposing your own topic. In this case, please contact the most appropriate team member at the chair, that is to say whose research focus overlaps the most with the research field of your topic proposal. Please find detailed information on the team members' research focus as well as their contact details here.
Please find the guidelines for the form and content of scientific papers at the chair of Marketing & Innovation here. Please use the reference style of the American Marketing Association / Journal of Marketing in all scientific papers and presentations at our chair.