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Research

Our Research at a Glance

The team of Professor Sabine Kuester works on a variety of research projects at the intersection of marketing & innovation management and was able to attain several research and teaching awards. Moreover, Sabine Kuester is an active reviewer for leading marketing journals and is member of numerous associations as e.g., the American Marketing Association.


Research Focus of our Chair

  • Marketing of Innovations
  • Digital Marketing
  • Marketing Strategy
  • Marketing Management
  • International Marketing

Please find more details on our fields of research and exemplary projects here (Marketing of Innovations) and here (Digital Marketing).


Current Research Projects

Please see the profiles of our team for current research projects.


Published work at the Chair of Marketing & Innovation


Teaching and Research Awards

  • Outstanding Commitment Award
    2015 Mannheim Business School
  • Best Paper Award
    2013 ANZMAC Conference in Auckland
  • Best Paper Award
    2011 ANZMAC Conference in Perth, Australia
  • Teaching Award
    2008 Mannheim Business School Excellence in Executive Teaching Award
  • Best Paper Award
    2008 NeuroPsychoEconomics Conference in Munich
  • S.Tamer Cavusgil Award
    2006 AMA Winter Educators' Conference St. Petersburg, Florida USA
  • Best Paper Award
    1997 AMA Winter Educators' Conference St. Petersburg, Florida USA

Reviewer Activities

  • Member of the Editorial Board, Journal of Product Innovation Management
  • Area Editorial Board, Journal of Business Research
  • International Journal of Research in Marketing
  • International Journal of Innovation Management
  • Journal of the Academy of Marketing Science
  • Journal of International Marketing
  • Journal of Service Research
  • Co-Editor “Schriftenreihe des Instituts für Markorientierte Unternehmensführung”

Associations


Contact Person for Research

Dr. Elisa Konya-Baumbach

Dr. Elisa Konya-Baumbach

Assistant Professor
University of Mannheim
L 5, 1 – Room 0.07
68161 Mannheim
Consultation hour(s):
Please send an email to make an appointment.