Research
Our Research at a Glance
The team of Professor Dr. Sabine Kuester works on a variety of research projects at the intersection of marketing & innovation management and was able to attain several research and teaching awards. Moreover, Sabine Kuester is an active reviewer for leading marketing journals and member of numerous associations, for example the American Marketing Association.
Research Focus of our Chair
- Marketing of Innovations
- Digital Marketing
- Marketing Strategy
- Marketing Management
- International Marketing
Please find more details on our fields of research and exemplary projects here:
Marketing of Innovations and Digital Marketing
Current Research Projects
Please see the profiles of our team members for current research projects.
Published work at the Chair of Marketing & Innovation
Teaching and Research Awards
- Best Paper AwardFinalist
2019 Journal of Product Innovation Management - Outstanding Commitment Award
2015 Mannheim Business School - Best Paper Award
2013 ANZMAC Conference in Auckland - Best Paper Award
2011 ANZMAC Conference in Perth, Australia - Teaching Award
2008 Mannheim Business School Excellence in Executive Teaching Award - Best Paper Award
2008 NeuroPsychoEconomics Conference in Munich - S.Tamer Cavusgil Award
2006 AMA Winter Educators' Conference St. Petersburg, Florida USA - Best Paper Award
1997 AMA Winter Educators' Conference St. Petersburg, Florida USA
Reviewer Activities
- Member of the Editorial Board, Journal of Product Innovation Management
- Area Editorial Board, Journal of Business Research
- International Journal of Research in Marketing
- International Journal of Innovation Management
- Journal of the Academy of Marketing Science
- Journal of International Marketing
- Journal of Service Research
- Co-Editor “Schriftenreihe des Instituts für Markorientierte Unternehmensführung”
Associations
Contact Person for Research
Eric Klebeck, M.A.
University of Mannheim
Chair of Marketing & Innovation
Business School of the University of Mannheim
L 5, 1 – Room 0.02
68161 Mannheim
Chair of Marketing & Innovation
Business School of the University of Mannheim
L 5, 1 – Room 0.02
68161 Mannheim
Consultation hour(s):
Please send an e-mail to make an appointment.
Please send an e-mail to make an appointment.