With the bachelor thesis, students work independently on a topic from business administration. It aims to enable the student to identify a problem within a given period of time and with limited resources on the basis of basic subject-related knowledge with the current scientific methods of the subject, to independently find ways to a solution and to present the solution in an appropriate linguistic and formal manner.
The examination committee allocates every student to a chair that will supervise his/
If the examination committee allocated you to our chair, we will provide you with a list of the bachelor's thesis topics available at our chair.
Then you will be asked to submit a list ranking the topics in accordance with your preferences.
Subsequently our team will allocate you to a topic taking your preferences into account as possible. The bachelor's thesis can be written in English or German.
Please find the guidelines for the form and content of scientific papers at the Chair of Marketing & Innovation here. Please use the reference style of the American Marketing Association / Journal of Marketing in all scientific papers and presentations at our Chair.