Time at the Chair of Marketing & Innovation: 2016 – 2023
Dissertation: Effective Design of AI-Based Interaction Tools in the Company-Customer Interface
Time at the Chair of Marketing & Innovation: 2013 – 2021
Dissertation: Inverting the Global Innovation-Flow Paradigm – A Multi-Method Study of Innovation in a Global Market Context
Assistant professor from 2017 – 2021
Time at the Chair of Marketing & Innovation: 2016 – 2021
Dissertation: Mobile Marketing: An Empirical Investigation of Consumer Perceptions and Behaviors
Time at the Chair of Marketing & Innovation: 2017 – 2021
Dissertation: Essays in Marketing and Innovation: Empirical Investigations of Customer Ratings and Project Review Decisions
Time at the Chair of Marketing & Innovation: 2017 – 2021
Dissertation: Leveraging Customer Complaints in Innovation Development: A Company-External and a Company-Internal Perspective
Time at the Chair of Marketing & Innovation: 2017 – 2020
Dissertation: Mining Unstructured Data for Market Insights: A Study of Representation Learning and its Value for Marketing
Time at the Chair of Marketing & Innovation: 2015 – 2020
Dissertation: Decision-Making in lnnovation Development: An Organizational and an lndividual Perspective
Time at the Chair of Marketing & Innovation: 2013 – 2017
Dissertation: Business Model Innovation: A Process and Performance Perspective
Time at the Chair of Marketing & Innovation: 2012 – 2017
Dissertation: Managerial Decision-Making in the Innovation Process: A Multi-Method Analysis of Project Review Decisions
Time at the Chair of Marketing & Innovation: 2005 – 2016
Dissertation: Customer Integration in the New Product Development: An Analysis of the Consumer Goods Industry
Habilitation: Innovation and Marketing management
Time at the Chair of Marketing & Innovation: 2012 – 2016
Dissertation: Collaboration in New Product Development
Time at the Chair of Marketing & Innovation: 2012 – 2016
Dissertation: Knowledge Integration Across Firms' Internal and External Boundaries in New Product Development
Time at the Chair of Marketing & Innovation: 2010 – 2014
Dissertation: Pricing in a New Product Context: An Analysis of Consumer Perceptions and the Organizational Decision-Making Process
Time at the Chair of Marketing & Innovation: 2008 – 2012
Dissertation: Internal Knowledge Exploitation – The Role of Sales Force Integration in New Product Development
Time at the Chair of Marketing & Innovation: 2009 – 2012
Dissertation: Product Portfolio Management Conduct and its Implication for Performance
Time at the Chair of Marketing & Innovation: 2008 – 2012
Dissertation: The Role of Electronic Word of Mouth Marketing in New Product Launch
Time at the Chair of Marketing & Innovation: 2007 – 2011
Dissertation: Pricing Value-added Services
Time at the Chair of Marketing & Innovation: 2007 – 2011
Dissertation: Consequences of Product Portfolio Decisions on Consumer Behavior
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