DE / EN

Alumni Chair of Professor Kuester

Dr. Barbara Broermann

Dr. Barbara Broermann

Time at the Chair of Marketing & Innovation: 2007 - 2011
Dissertation: Pricing Value-added Services

 

Dr. Sebastian Buys

Dr. Sebastian Buys

Time at the Chair of Marketing & Innovation: 2007 - 2011
Dissertation: Customer Confusion

 

Dr. Johannes Deker

Dr. Johannes Deker

Time at the Chair of Marketing & Innovation: 2012 - 2016
Dissertation: Collaboration in New Product Development

 

Dr. Sven Feurer

Dr. Sven Feurer

Time at the Chair of Marketing & Innovation: 2010 - 2014
Dissertation: Pricing in a New Product Context: An Analysis of Consumer Perceptions and the Organizational Decision-Making Process

 

Dr. Laura Herbst

Dr. Laura Herbst

Time at the Chair of Marketing & Innovation: 2013 - 2017
Dissertation: Business Model Innovation: A Process and Performance Perspective

 

Dr. Silke Hess

Dr. Silke Hess

Time at the Chair of Marketing & Innovation: 2006 - 2009
Dissertation: Managing Customers Adoption Barriers

 

Dr. Andreas Hildesheim

Dr. Andreas Hildesheim

Time at the Chair of Marketing & Innovation: 2008 - 2012
Dissertation: The Role of Sales Force Integration in New Product Development

 

Dr. Nina Landauer

Dr. Nina Landauer

Time at the Chair of Marketing & Innovation: 2009 - 2012
Dissertation: Product Portfolio Management Conduct and its Implication for Performance

 

Dr. Andreas Rauch

Dr. Andreas Rauch

Time at the Chair of Marketing & Innovation: 2012 - 2016
Dissertation: Knowledge Integration Across Firms' Internal and External Boundaries in New Product Development

 

Dr. Dominik Reinartz

Dr. Dominik Reinartz

Time at the Chair of Marketing & Innovation:  2012 - 2017
Dissertation: Managerial Decision-Making in the Innovation Process

 

Dr. Thomas Rilling

Dr. Thomas Rilling

Time at the Chair of Marketing & Innovation: 2007 - 2011
Dissertation: Marketing Alliances

 

Prof. Dr. Monika Schuhmacher

Prof. Dr. Monika Schuhmacher

Time at the Chair of Marketing & Innovation: 2005 - 2016
Dissertation: Customer Integration in the New Product Development: An Analysis of the Consumer Goods Industry
Habilitation: Innovation and Marketing management

 

Dr. Jennifer Thomsen

Dr. Jennifer Thomsen

Time at the Chair of Marketing & Innovation: 2008 - 2012
Dissertation: The Role of Electronic Word of Mouth Marketing in New Product Launch