Alumni Chair of Professor Kuester
Dr. Aleksandar Blečić
Time at the Chair of Marketing & Innovation: 2019 – 2024
Dissertation: Valence and Consumer Behavior: Empirical Research on How Positive and Negative Experiences Shape Perception and Evaluation
Dr. Alexander Müller
Time at the Chair of Marketing & Innovation: 2020 – 2024
Dissertation: Artificial Intelligence and Social Norms: Empirical Research on Opportunities and Challenges for AI in Consumer Interactions
Dr. Elisa Konya-Baumbach
Time at the Chair of Marketing & Innovation: 2012 – 2023
Dissertation: THE LAUNCH OF E-INNOVATIONS: An Analysis of Go-To-Market Strategies and the Consumer Adoption Decision-Making Process
Assistant professor from 2016 – 2023
Dr. Miriam Biller
Time at the Chair of Marketing & Innovation: 2016 – 2023
Dissertation: Effective Design of AI-Based Interaction Tools in the Company-Customer Interface
Dr. Sergej von Janda
Time at the Chair of Marketing & Innovation: 2013 – 2021
Dissertation: Inverting the Global Innovation-Flow Paradigm – A Multi-Method Study of Innovation in a Global Market Context
Assistant professor from 2017 – 2021
Dr. Madeline Barth
Time at the Chair of Marketing & Innovation: 2016 – 2021
Dissertation: Mobile Marketing: An Empirical Investigation of Consumer Perceptions and Behaviors
Dr. Sebastian Starke
Time at the Chair of Marketing & Innovation: 2017 – 2021
Dissertation: Essays in Marketing and Innovation: Empirical Investigations of Customer Ratings and Project Review Decisions
Dr. Andreas Polthier
Time at the Chair of Marketing & Innovation: 2017 – 2021
Dissertation: Leveraging Customer Complaints in Innovation Development: A Company-External and a Company-Internal Perspective
Dr. Oliver Borchers
Time at the Chair of Marketing & Innovation: 2017 – 2020
Dissertation: Mining Unstructured Data for Market Insights: A Study of Representation Learning and its Value for Marketing
Dr. Markus Welle
Time at the Chair of Marketing & Innovation: 2015 – 2020
Dissertation: Decision-Making in lnnovation Development: An Organizational and an lndividual Perspective
Dr. Laura Herbst
Time at the Chair of Marketing & Innovation: 2013 – 2017
Dissertation: Business Model Innovation: A Process and Performance Perspective
Dr. Dominik Reinartz
Time at the Chair of Marketing & Innovation: 2012 – 2017
Dissertation: Managerial Decision-Making in the Innovation Process: A Multi-Method Analysis of Project Review Decisions
Prof. Dr. Monika Schuhmacher
Time at the Chair of Marketing & Innovation: 2005 – 2016
Dissertation: Customer Integration in the New Product Development: An Analysis of the Consumer Goods Industry
Habilitation: Innovation and Marketing management
Dr. Johannes Deker
Time at the Chair of Marketing & Innovation: 2012 – 2016
Dissertation: Collaboration in New Product Development
Dr. Andreas Rauch
Time at the Chair of Marketing & Innovation: 2012 – 2016
Dissertation: Knowledge Integration Across Firms' Internal and External Boundaries in New Product Development
Prof. Dr. Sven Feurer
Time at the Chair of Marketing & Innovation: 2010 – 2014
Dissertation: Pricing in a New Product Context: An Analysis of Consumer Perceptions and the Organizational Decision-Making Process
Dr. Andreas Hildesheim
Time at the Chair of Marketing & Innovation: 2008 – 2012
Dissertation: Internal Knowledge Exploitation – The Role of Sales Force Integration in New Product Development
Dr. Nina Landauer
Time at the Chair of Marketing & Innovation: 2009 – 2012
Dissertation: Product Portfolio Management Conduct and its Implication for Performance
Dr. Jennifer Thomsen
Time at the Chair of Marketing & Innovation: 2008 – 2012
Dissertation: The Role of Electronic Word of Mouth Marketing in New Product Launch
Dr. Barbara Broermann
Time at the Chair of Marketing & Innovation: 2007 – 2011
Dissertation: Pricing Value-added Services
Dr. Sebastian Buys
Time at the Chair of Marketing & Innovation: 2007 – 2011
Dissertation: Consequences of Product Portfolio Decisions on Consumer Behavior
Dr. Thomas Rilling
Time at the Chair of Marketing & Innovation: 2007 – 2011
Dissertation: Marketing Alliances – Formation, Intensity, and Performance Consequences
Dr. Silke Hess
Time at the Chair of Marketing & Innovation: 2006 – 2009
Dissertation: Managing Customers' Adoption Barriers