Short Portrait

Professor Dr. Sabine Kuester is the chairperson of the chair of Marketing & Innovation at the University of Mannheim. She is also Director of the Institute of Market-Oriented Management at the University of Mannheim. Previously, Professor Kuester held various positions at ESSEC Graduate School of Management in France, at Leonard N. Stern School of Business, New York University in the U.S., and at Vienna University of Economics and Business Administration in Austria. Sabine Kuester has lectured at various other business schools including London School of Economics, Imperial College, Singapore Institute of Management, and SDA Bocconi.

Sabine Kuester received her B.Sc. and M.Sc. in Economics and Business at the University of Cologne in Germany and her Ph.D. in Marketing at London Business School in England.

Professor Kuester's research interest is in marketing of innovations, strategic marketing, marketing management, and international marketing. Her works have appeared in journals such as the Journal of Marketing, International Journal of Research in Marketing, Journal of International Marketing, Journal of Product Innovation Management, Zeitschrift für Betriebswirtschaftslehre, and in scholarly books. She has received multiple best paper awards inter alia by the American Marketing Association. She published the international textbook Marketing Management: A contemporary perspective (published by McGraw-Hill) together with Christian Homburg and Harley Krohmer. Moreover, Sabine Kuester was published in the business press, for example in the Financial Times, Les Echo (France), Industry Standard, and Business Standard (India). She consulted for multinational companies in Europe and the United States and acted as an expert on technology panels and in international Delphi studies. Her department maintains cooperations in teaching with companies such as Pfizer, Bosch, Reuters, BASF, Coty, and Deutsche Telekom.