Please be aware of the application periods for the research seminar modules, which can be found on the chairs' websites.
Lecturer | Prof. Dr. Sabine Kuester |
Type | Seminar (Paper and presentation) |
ECTS | 6 |
Credit Hours | 2 SWS |
Semester | Each semester |
Language | English (Seminar thesis can be written in German) |
Registration | Registration necessary, see syllabus below |
Selection Criteria | Grades during Master studies |
Accepted Participants | Mannheim Master in Management, Mannheim Master in Business Research (MMBR), M.Sc. Business Education, M.A. Culture and Economy / Business (M.A. K&W: in order to write the master thesis in Marketing, the “Prüfungsausschuss” has to approve this matter) |
Please find the guidelines for the form and content of scientific papers at the chair of Marketing & Innovation here. Please use the reference style of the American Marketing Association / Journal of Marketing in all scientific papers and presentations at our chair.