MKT 730 Research Seminar

Please be aware of the application periods for the research seminar modules, which can be found on the chairs' websites.

Course Information

Lecturer Prof. Dr. Sabine Kuester
Type Seminar (paper and presentation)
Credit Hours 2 SWS
Semester Each semester
Language English (seminar thesis can be written in German)
Registration Registration necessary, see syllabus below
Selection Criteria Grades during Master studies
Accepted Participants Mannheim Master in Management, Mannheim Master in Business Research (MMBR), M.Sc. Business Education, M.A. Culture and Economy / Business (M.A. K&W: in order to write the master thesis in Marketing, the Examination Board has to approve this)

Informationen about Scientific Writing

Please find the guidelines for the form and content of scientific papers at the Chair of Marketing & Innovation here, as well as the guidelines for the use of AI-tools in the Area Marketing & Sales. Please use the reference style of the American Marketing Association / Journal of Marketing in all scientific papers and presentations at our Chair.

Aleksandar Blečić, M.Sc.

Aleksandar Blečić, M.Sc.

Contact person for chair-specific seminar papers at the Chair of Marketing & Innovation

For further information please contact Aleksandar Blečić.

For general, chair-spanning questions about the Marketing Seminar please contact the area-wide contact person for the MKT7X0 Research Seminar.