MKT 730 Research Seminar
Please be aware of the application periods for the research seminar modules, which can be found on the chairs' websites.
Course Information
| Lecturer | Prof. Dr. Sabine Kuester |
| Type | Seminar (paper and presentation) |
| ECTS | 6 |
| Credit Hours | 2 SWS |
| Semester | Each semester |
| Language | English (seminar thesis can be written in German) |
| Registration | Registration necessary, see syllabus below |
| Selection Criteria | Grades during Master studies |
| Accepted Participants | Mannheim Master in Management, Mannheim Master in Business Research (MMBR), M.Sc. Business Education, M.A. Culture and Economy / Business (M.A. K&W: in order to write the master thesis in Marketing, the Examination Board has to approve this) |
More information
- Application Process Description Spring term 2026 (incl. the link to the application form) (PDF, 359 kB)
- Central Syllabus Spring term 2026 (PDF, 481 kB)
- Chair-specific Syllabus of the Chair of Marketing & Innovation Spring term 2026 (PDF, 443 kB)
- Topics for the next MKT 7X0 Research Seminar Spring term 2026 (PDF, 420 kB)(the topics for the Fall term 2026/
2027 will be announced in early September 2026) - Guidelines for the Use of AI Tools in the Area Marketing & Sales (PDF, 176 kB)
Information about Scientific Writing
Please find the guidelines for the form and content of scientific papers at the Chair of Marketing & Innovation here, as well as the guidelines for the use of AI tools in the Area Marketing & Sales. Please use the reference style of the American Marketing Association / Journal of Marketing in all scientific papers and presentations at our Chair.
Carmen Rehder López, M.Sc.
Contact person for chair-specific seminar papers at the Chair of Marketing & Innovation
For further information and general, chair-spanning questions about the Marketing Seminar please contact Carmen Rehder López.