Starting in the Spring Semester 2020, the application process for the MKT 730 Marketing Seminar will be centralized within the Area Marketing & Sales. All information on the application and topic allocation can be found on the page of the Marketing Seminar.

We are happy to announce that our article “Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption” has just been published in the special issue on Digital Business Models in the renowned International Journal of Research in ...

Today we could welcomed BASF's business incubator, Chemovator GmbH, for a guest lecture in our course MKT 580 Digital Marketing Strategy. Chemovator's Björn Heinz and Lisa Schneider explained the venture process and how the incubator prepares BASF for digitization. In addition, the Chemovator team ...

Deadline approaching (October 06, 2019)!