Today we could welcomed BASF's business incubator, Chemovator GmbH, for a guest lecture in our course MKT 580 Digital Marketing Strategy. Chemovator's Björn Heinz and Lisa Schneider explained the venture process and how the incubator prepares BASF for digitization. In addition, the Chemovator team ...

Deadline approaching (October 06, 2019)!

Praxisnaher Workshop mit der Volksbank in der Orthenau zum Thema „Mit Ökosystemen und Technologien den Wandel gestalten“

Sie haben Spaß daran, Neues auszuprobieren und mit Wort und Spiel zu experimentieren?

On March 26, 2020, the Mannheim Institute for Market-Oriented Management (IMU) invites to its annual spring conference on the topic “Turning Data into Insights - Customer Engagement in the Digital Age”. The focus will be on the lively exchange between practice and science. The IMU of the University ...