Dear Students, the courses at the Chair of Marketing & Innovation will generally take place in a digital format in the fall/winter semester 2020. Should there be exceptions from this rule in exceptional cases, we will inform you about this in the relevant course in due time.

Today, our research associate Dr. Markus Welle was awarded the Karin-Islinger Foundation Prize for his dissertation "Decision-Making in lnnovation Development: An Organizational and an Individual Perspective". We congratulate Dr. Markus Welle! The Karin-Islinger Foundation honours outstanding ...

Our corporate partner Reckitt Benckiser organises the "Global Challenge 2020" competition for Bachelor and Master students (from the 3rd semester onwards). The RB Global Challenge is an idea competition where students from all over the world can experience how RB ticks and dereb promise ...

IMU Research for Practice Award Call for applications for the IMU Research for Practice Award 2021 for excellent marketing, sales, and market-oriented management dissertations! We are looking forward to all submissions until October 31th, 2020.   read more

Dear students of the 6th semester, First of all, we would like to thank you very much for your patience during these difficult days for all of us. Just in time before Easter, we would like to give you the first concrete information about the three postponed mid-term exams of your current semester. ...