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Auf einem Tisch liegen ein Laptop, ein Buch mit dem Titel "Narrative der Globalisierung" und ein aufgeschlagenes Buch mit Brille und Stift.

Credit: Anna Logue

Open positions as Student Assistants (m/f/d)!

Join our team as Student Assistant (m/f/d) and support our doctoral students in their research projects and teaching!

IMU Frühjahrstagung I 20. März 2025 in Mannheim

Der Countdown läuft! Jetzt anmelden und den Frühbucherrabatt sichern! Es warten spannende Vorträge zum Thema „Hyperpersonalisierung im Marketing und Vertrieb“ auf Sie!

Gruppe Studierender vor dem Haupteingang

Credit: Felix Zeiffer

Presentation of MMM Area Marketing & Sales Info Session Online!

Dear students, we are very happy about your numerous participation in the MMM Info Session and the social get-together last week! If you would like to get more information about the Area Marketing & Sales, the offered courses and the professors, or if you could not attend the event, you can find the ...

IMU Spring Conference 2024 – Thank you!

On 14 March 2024, the Mannheim Institute for Market-Oriented Management (IMU) invited participants to its annual spring conference with the theme “Artificial Intelligence in Marketing and Sales”. The focus was on a lively exchange between practice and science.

IMU Spring Conference 2024: Artificial Intelligence in Marketing and Sales

Register now and secure the early bird discount! We are looking forward to exciting presentations on the topic of “Artificial intelligence in marketing and sales”!