Eric Klebeck, M.A.

Eric Klebeck studied business administration at the Baden-Württemberg Cooperative State University Mannheim. As part of his career-integrated dual study program, he gained professional experience in innovation and customer-oriented departments of the international software company SAP.

He subsequently pursued a master's degree in business administration and philosophy at the University of Mannheim. In his master's thesis “Bonding through podcasts: Towards a model of predictors and effects of parasocial relationships between podcast listeners and hosts” he investigated the phenomenon of illusory relationships that podcast listeners form with hosts. His research empirically explored both the predictors and psychological effects of parasocial relationships on podcast listeners.

During his master's degree, he specialized in content and performance marketing at a global, customer-facing innovation unit of SAP.

Since June 2022, Eric is a research associate at the Chair of Marketing & Innovation of Prof. Dr. Kuester. His research interests lie predominantly in consumer behavior as well as political psychology. In this interdisciplinary context, he is exploring the relationship between political ideologies and consumer behavior.