Publikationen

Bröcher, L., Schmidt, T., Hartig, I., Schwenzer, J., Schumm, I. und Baldus, N. (2025). Optimierung eines E-Learning-Angebots durch Studierenden-Interviews und KI-Tools. In Neues Handbuch Hochschullehre : Lehren und Lernen effizient gestalten. Band 119 (S. 83–104). Stuttgart: Franz Steiner Verlag.

Beichert, M., Bayerl, A., Goldenberg, J. und Lanz, A. (2023). Revenue generation through influencer marketing. Journal of Marketing : JM, 1–24.
Goldenberg, J., Lanz, A., Shapira, D. und Stahl, F. (2023). Targeting nearby influencers: The acceleration of natural triadic closure by leveraging interconnectors. Journal of Marketing : JM, 1–20.
Lanz, A., Goldenberg, J., Shapira, D. und Stahl, F. (2023). Buying future endorsements from prospective influencers on user-generated content platforms. Journal of Marketing Research : JMR, 1–19.
Schoenmueller, V., Netzer, O. und Stahl, F. (2023). Frontiers: Polarized America: From political polarization to preference polarization. Marketing Science, 42, 48–60.

Förste, M., Nadj, M., Knäble, M., Mädche, A., Gehrmann, L. und Stahl, F. (2021). An interactive machine learning system for image advertisements. In , MuC '21: Proceedings of Mensch und Computer 2021 : Tagungsband (S. 574–577). , Association for Computing Machinery: New York, NY.
Gehrmann, L., Kluge, S., Bayerl, A., Stahl, F., Knäble, M. und Mädche, A. (2021). Advertising information and communication technologies over time: An analysis of text and visual complexity. SSRN Working Paper Series. Rochester, NY.

Schönmüller, V., Netzer, O. und Stahl, F. (2020). The polarity of online reviews: Prevalence, drivers and implications. Journal of Marketing Research : JMR, 57, 853–877.

Lanz, A. U., Goldenberg, J., Shapira, D. und Stahl, F. (2019). Climb or jump: status-based seeding in user-generated content network. Journal of Marketing Research : JMR, 56, 361–378.

Ansari, A., Stahl, F., Heitmann, M. und Bremer, L. (2018). Building a social network for success. Journal of Marketing Research : JMR, 55, 321–338.
Gecer, G., Kraus, F. und Stahl, F. (2018). Maximizing customer lifetime value through strategic channel management: How to incentivize customers to use apps versus websites. In , 40th Annual ISMS Marketing Science Conference 2018 : Technical Session listing (S. 101). , INFORMS: Catonsville, MD.