|Assesment||Written Exam (100%)|
|Course Registration||No registration needed.|
|Contact||Mengmeng Niu, M.Sc.|
|Lecturer||Prof. Dr. Florian Kraus|
|Kick Off Date||
8th of September 2021|
Please join the corresponding Ilias group for further information.
Students get an insight into and understand current developments and marketing-specific characteristics of the services industry. The lecture is supplemented by case study discussions.|
|Learning Outcomes||At the end of the module students will be able to apply and adapt their knowledge of marketing strategies, concepts and instruments to specific problems in services marketing context.|
Click here to see the syllabus.