Marketing Strategy

Code MKT 354
Semester Fall
Type Lecture
Hours/Week 2
ECTS Credits 6
Assessment 100% written exam
Language English
Final Exam tba
Registration It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Contact Giuliana Francesca Manganaro, M.A.
Lecturer Prof. Dr. Bryan Lukas
Dates 12. Sept. 2023, 9.00am – 4.00pm
13. Sept. 2023, 9.00am – 4.00pm
14. Sept. 2023, 9.00am – 2.00pm
Room Room 001 in L9, 1–2 (12. Sept.)
Room 001 in L9, 1–2 (13. Sept.)
Room 008 in B6 30-32 (14. Sept.)
Course Material The script can be purchased at Professor Kraus's chair (L5, 2, 1st floor, room 104) by prior arrangement with Ewelina Bartella.

Click here to see the syllabus.