DE / EN

Marketing Strategy

Code MKT 354
Semester Fall
Type Lecture
Hours/Week 2
ECTS Credits 6
Assessment 100% written exam
Language English
Final Exam 17.12.2019
Registration It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Contact Yasid Soufi, M. Sc.
Lecturer Prof. Dr. Bryan Lukas
Kickoff Date 24th October
Dates Lectures for streaming-on-demand will be uploaded (24th October – 18th November 2020) in the Ilias Group.

There will be a Zoom Meeting for Q&A on the 19th of November (15:00), the link will be provided via the Ilias Group as well.

Click here to see the syllabus.