Semester | Fall |
Type | Compulsory Lecture |
Hours/ | 2 |
ECTS Credits | 4 |
Assesment | Written Exam (100%) |
Language | English |
Timetable | --- |
Course Registration | No registration needed. |
Contact | Mengmeng Niu, M.Sc. |
Lecturer | Prof. Dr. Florian Kraus |
Kick Off Date |
8th of September 2021 Please join the corresponding Ilias group for further information. |
Exam Date | tba |
Short Description |
Students get an insight into and understand current developments and marketing-specific characteristics of the services industry. The lecture is supplemented by case study discussions. |
Learning Outcomes | At the end of the module students will be able to apply and adapt their knowledge of marketing strategies, concepts and instruments to specific problems in services marketing context. |
Course Material | tba |
Click here to see the syllabus.