Service Business Model Innovations
| Semester | Fall |
| Type | Compulsory Lecture |
|
Hours/ | 2 |
| ECTS Credits | 4 |
| Assesment | Written Exam (100%) |
| Language | English |
| Timetable | --- |
| Course Registration | No registration needed. |
| Contact | Mengmeng Niu, M.Sc. |
| Lecturer | Prof. Dr. Florian Kraus |
| Kick Off Date |
8th of September 2021 Please join the corresponding Ilias group for further information. |
| Exam Date | tba |
| Short Description |
Students get an insight into and understand current developments and marketing-specific characteristics of the services industry. The lecture is supplemented by case study discussions. |
| Learning Outcomes | At the end of the module students will be able to apply and adapt their knowledge of marketing strategies, concepts and instruments to specific problems in services marketing context. |
| Course Material | tba |
Click here to see the syllabus.