Service Business Model Innovations

Semester Fall
Type Compulsory Lecture
Hours/week 2
ECTS Credits 4
Assesment Written Exam (100%)
Language English
Timetable ---
Course Registration No registration needed.
Contact Mengmeng Niu, M.Sc.
Lecturer Prof. Dr. Florian Kraus
Kick Off Date 8th of September 2021

Please join the corresponding Ilias group for further information.
Exam Date tba
Short Description Students get an insight into and understand current developments and marketing-specific characteristics of the services industry. The lecture is supplemented by case study discussions.

Learning Outcomes At the end of the module students will be able to apply and adapt their knowledge of marketing strategies, concepts and instruments to specific problems in services marketing context.
Course Material tba

Click here to see the syllabus.