Bachelor's thesis
In their Bachelor's thesis, students independently work on a topic from the field of business administration. The aim is for students to identify a problem within a specified time frame and with limited resources, based on fundamental subject-related knowledge and using the standard scientific methods of their subject, to find ways to a solution autonomously, and to present this solution in an appropriate linguistic and formal manner.
Information about the Bachelor's thesis
Topic allocation procedure
Step 1: Assignment to the Chair of Marketing & Innovation
The examination committee allocates the students to a chair that will supervise their Bachelor's thesis. Students must apply online to ensure allocation. Please see the information of the examination board on ILIAS for the current schedule and procedure for your assignment to a chair for your Bachelor's thesis.
Step 2: Allocation of Topics
Once you have been assgined to our chair by the examination committee, we will provide you with a list of the Bachelor's thesis topics offered by our chair. You can prioritize these according to your personal interests. Our team will try to take your preferences into account as best as possible when assigning the final topics.
The Bachelor's thesis can be written in English or German.
Subject areas for the bachelor's thesis
- Service Marketing
- Innovation Management
- Business Model Innovation
- Brand Management
- Communication Management
- Consumer Behavior
- Price Management
- Marketing Theory
- Marketing Strategy
- Sales Management
- International Marketing
- Digital Marketing
Topics of completed bachelor's theses
- I go with my gut – Feelings as Information in Purchase Decisions
Ich höre auf mein Bauchgefühl – Gefühle als Informationen bei Kaufentscheidungen - Social status and conspicuous consumption: A literature-based review
Sozialer Status und Geltungskonsum: Eine literaturbasierte Analyse - Made in Europe versus made in India – The Coutry-of-Origin effect and its' consequences for global marketing
Made in Europe versus made in India – Der Country-of-Origin Effekt und seine Konsequenzen für globales Marketing - Do it yourself – Implications of consumers' effort investment for marketing management
Marketing-Implikationen des Do-it-yourself-Effekts - What makes a successful firm’s innovation culture? – A literature review
Was macht die erfolgreiche Innovationskultur einer Firma aus? – Ein Literaturüberblick - Innovation through networks – Opportunities and barriers of interorganizational integration
Innovation in Netzwerken – Chancen und Barrieren der interorganisationalen Integration
- I go with my gut – Feelings as Information in Purchase Decisions
Information about Scientific Writing
Please find the guidelines for the form and content of scientific papers at the Chair of Marketing & Innovation here, as well as the guidelines for the use of AI tools in the Area Marketing & Sales. Please use the reference style of the American Marketing Association / Journal of Marketing in all scientific papers and presentations at our Chair.
Alexander Rupertus, M.Sc.
Contact person for bachelor's theses
For further information please contact Alexander Rupertus.