Bachelor's thesis
In their Bachelor's thesis, students independently work on a topic from the field of business administration. The aim is for students to identify a problem within a specified time frame and with limited resources, based on fundamental subject-related knowledge and using the standard scientific methods of their subject, to find ways to a solution autonomously, and to present this solution in an appropriate linguistic and formal manner.
Information about the Bachelor's thesis
Topic allocation procedure
Step 1: Assignment to the Chair of Marketing & Innovation
The examination committee allocates the students to a chair that will supervise their Bachelor's thesis. Students must apply online to ensure allocation. Please see the information of the examination board on ILIAS for the current schedule and procedure for your assignment to a chair for your Bachelor's thesis.
Step 2: Allocation of Topics
Once you have been assgined to our chair by the examination committee, we will provide you with a list of the Bachelor's thesis topics offered by our chair. You can prioritize these according to your personal interests. Our team will try to take your preferences into account as best as possible when assigning the final topics.
The Bachelor's thesis can be written in English or German.
Subject areas for the bachelor's thesis
- Service Marketing
- Innovation Management
- Business Model Innovation
- Brand Management
- Communication Management
- Consumer Behavior
- Price Management
- Marketing Theory
- Marketing Strategy
- Sales Management
- International Marketing
- Digital Marketing
Topics of completed bachelor's theses
- Is the devil in the details? A literature review on customer feedback
Steckt der Teufel im Detail? Eine Literaturübersicht zu Kundenfeedback - An Opportunity or a Waste of Resources? A Literature Review on Companies’ Customer Complaint Management
Chance oder Verschwendung von Ressourcen? Eine Literaturübersicht zum Umgang von Unternehmen mit Kundenbeschwerden - Stars in the Spotlight: A Literature Review on Online Rating Systems
Sterne im Rampenlicht: Eine Literaturübersicht zu Online-Bewertungssystemen - From Perception to Purchase: The Role of Stereotypes in Consumer Behavior
Von der Wahrnehmung zum Kauf: Die Rolle von Stereotypen im Konsumentenverhalten - Regulatory Focus and Consumption: How Motivation Shapes Purchase Decisions
Regulationsfokus und Konsum: Wie Motivation Kaufentscheidungen prägt - Innovation through networks – Opportunities and barriers of interorganizational integration
Innovation in Netzwerken – Chancen und Barrieren der interorganisationalen Integration
- Is the devil in the details? A literature review on customer feedback
Information about Scientific Writing
Please find the guidelines for the form and content of scientific papers at the Chair of Marketing & Innovation here, as well as the guidelines for the use of AI tools in the Area Marketing & Sales. Please use the reference style of the American Marketing Association / Journal of Marketing in all scientific papers and presentations at our Chair.
Alexander Rupertus, M.Sc.
Contact person for bachelor's theses
For further information please contact Alexander Rupertus.