DE / EN

Oliver Borchers, M.Sc.

Research Associate

Oliver Borchers, M.Sc.

E-mail: borchers(at)bwl.uni-mannheim.de
Phone: +49 621 181- 2618
Fax: +49 621 181- 2398

Address:
L 5, 1 - room 0.06
68131 Mannheim

Consultation Hours:
Please send an email to make an appointment.


Oliver Borchers holds a bachelor’s degree in economics and a master’s degree in SME management from the University of Siegen. Currently he is working as a PhD candidate at the Chair of Marketing & Innovation of Prof. Sabine Kuester.

His research focusses on applying and advancing algorithms from machine learning to solve marketing problems.  Currently he is working on a method to derive insights from User-Generated-Content (e.g. product reviews) over time using advanced text-mining techniques.

Oliver has experience with many different algorithms, including ANNs, MDNs, SVMs, RNNs, LSTMs, (V-/D-/S-) AEs, NTMs, GANs, and Embeddings (Word2Vec, Fasttext, PPMI, SVD).

Tools of trade: Python (Scikitlearn, Gensim), Cython, Keras, and TensorFlow.


Publications