Zeit am Lehrstuhl: 2017 - 2020
Dissertation: Mining Unstructured Data for Market Insights: A Study of Representation Learning and its Value for Marketing
Zeit am Lehrstuhl: 2015 - 2020
Dissertation: Decision-Making in lnnovation Development: An Organizational and an lndividual Perspective
Zeit am Lehrstuhl: 2013 - 2017
Dissertation: Business Model Innovation: A Process and Performance Perspective
Zeit am Lehrstuhl: 2012 - 2017
Dissertation: Managerial Decision-Making in the Innovation Process: A Multi-Method Analysis of Project Review Decisions
Zeit am Lehrstuhl: 2005 - 2016
Dissertation: Kundenintegration in die Neuproduktentwicklung: Eine Betrachtung der Konsumgüterindustrie
Habilitation: Innovationsmanagement und -marketing
Zeit am Lehrstuhl: 2012 - 2016
Dissertation: Collaboration in New Product Development
Zeit am Lehrstuhl: 2012 - 2016
Dissertation: Knowledge Integration Across Firms' Internal and External Boundaries in New Product Development
Zeit am Lehrstuhl: 2010 - 2014
Dissertation: Pricing in a New Product Context: An Analysis of Consumer Perceptions and the Organizational Decision-Making Process
Zeit am Lehrstuhl: 2008 - 2012
Dissertation: Internal Knowledge Exploitation – The Role of Sales Force Integration in New Product Development
Zeit am Lehrstuhl: 2009 - 2012
Dissertation: Product Portfolio Management Conduct and its Implication for Performance
Zeit am Lehrstuhl: 2008 - 2012
Dissertation: The Role of Electronic Word of Mouth Marketing in New Product Launch
Zeit am Lehrstuhl: 2007 - 2011
Dissertation: Pricing Value-added Services
Zeit am Lehrstuhl: 2007 - 2011
Dissertation: Consequences of Product Portfolio Decisions on Consumer Behavior
Zeit am Lehrstuhl: 2007 - 2011
Dissertation: Marketing Alliances - Formation, Intensity, and Performance Consequences
Zeit am Lehrstuhl: 2006 - 2009
Dissertation: Managing Customers' Adoption Barriers
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