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Überblick über das Lehr­angebot

Hier finden Sie einen Überblick über alle Veranstaltungen, die unser Lehr­stuhl im Rahmen von Bachelor-, Master- und MBA-Studien­gängen sowie im Doktoratsstudium anbietet.

Außerdem können Sie auf dieser Seite die Evaluations­ergebenisse der von uns angebotenen Bachelor-, Master- und Doktoranden/ MBA-Kurse finden.

Bachelor­kurse

KursnameCreditsDetailsZeitraum
Marketing für Nebenfach­studierende6KursdetailsHerbst-/Wintersemester
MKT 401 Marketing II – Strategic Marketing and Marketing in Specific Industry Contexts6KursdetailsFrühjahrs-/Sommersemester
Bachelor­arbeit12KursdetailsFrühjahrs-/Sommersemester

Master­kurse

Anmeldefristen- und Verfahren für Master­kurse

Bitte beachten Sie, dass unsere Master-Kurse (z.B. FSS: MKT570, MKT 575 & MKT 622; HWS: MKT 580 & MKT 623) anmeldepflichtig sind und eine eingeschränkte Kapazität haben, um eine Lernumgebung in Klein­gruppen zu gewährleisten.

Weitere Informationen zur Anmeldung finden Sie unter: Anmeldefristen- und Verfahren für Master­kurse (MMM)

KursnameCreditsDetailsZeitraum
MKT 570 Marketing of Innovations6KursdetailsFrühjahrs-/ Sommersemester
MKT 575 Marketing Strategy for Innovation & Sustainability3KursdetailsFrühjahrs-/ Sommersemester
MKT 580 Digital Marketing Strategy6KursdetailsHerbst-/Wintersemester
MKT 622 Country Manager2KursdetailsFrühjahrs-/ Sommersemester
MKT 623 Strategic Marketing Management Simulation2KursdetailsHerbst-/Wintersemester
MKT 730 Research Seminar6KursdetailsJedes Semester
Master­arbeit24KursdetailsJedes Semester

Videos zu unseren Master­kursen

Bild: Felix Zeiffer
MKT 580 Digital Marketing Strategy

Dieses Video stellt unseren Kurs MKT 580 Digital Marketing Strategy vor.

Video ansehen
Bild: Simon Stöckl
MKT 622 Country Manager (Simulation)

Dieses Video stellt unseren Kurs MKT 622 Country Manager vor.

Video ansehen

Doktoratsstudium

KursnameCreditsDetailsZeitraum
MKT 804 Theory Development and Model Building6KursdetailsFrühjahrs-/Sommersemester

MBA Kurse

KursnameDetailsZeitraum
International Marketing (Mannheim MBA)KursdetailsFrühjahrs-/Sommersemester
Marketing Management (Mannheim Executive MBA)KursdetailsFrühjahrs-/Sommersemester

Evaluations­ergebnisse

  • Bachelor-Kurse

    Semester Course Scale Result
    Spring 2021 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,5
    Spring 2020 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 2,4
    Fall 2019 Marketing for Business Minors (Lecture) 1=best grade, 5=worst grade 2,1
    Fall 2019 Marketing for Business Minors (Exercise) 1=best grade, 5=worst grade 1,7
    Spring 2019 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,8
    Fall 2018 Marketing for Business Minors (Lecture) 1=best grade, 5=worst grade 1,6
    Fall 2018 Marketing for Business Minors (Exercise) 1=best grade, 5=worst grade 1,46
    Spring 2018 MKT 401 Marketing II (Simulation) 1=best grade, 5=worst grade 1,56
    Spring 2018 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,51
    Fall 2017 Marketing for Business Minors 1=best grade, 5=worst grade 1,75
    Fall 2017 Marketing for Business Minors 1=best grade, 5=worst grade 1,6
    Spring 2017 MKT 401 Marketing II (Simulation) 1=best grade, 5=worst grade 1,78
    Spring 2017 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,36
    Spring 2016 MKT 401 Marketing II (Simulation) 1=best grande,5=worst grande 1,43
    Spring 2016 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,78
    Spring 2015 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,98
    Spring 2015 MKT 401 Marketing II (Simulation) 1=best grade, 5=worst grade 1,32–1,78
    Spring 2014 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,81
    Spring 2014 MKT 401 Marketing II (Simulation) 1=best grade, 5=worst grade 1,30–1,74
    Spring 2013 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,74
    Spring 2013 MKT 401 Marketing II (Simulation) 1=best grade, 5=worst grade 1,38–2,00
    Spring 2012 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 1,78
    Spring 2011 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 2,10
    Spring 2010 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 2,54
    Spring 2009 MKT 401 Marketing II (Lecture) 1=best grade, 5=worst grade 2,23

  • Master-Kurse

    Semester Course Scale Result
    Spring 2021 MKT 570 Marketing of Innovations 1=best grade, 5=worst grade 1.40
    Fall 2020 MKT 730 Research Seminar 1=best grade, 5=worst grade 2.00
    Fall 2020 MKT 580 Digital Marketing Strategy 1=best grade, 5=worst grade 1.50
    Fall 2019 MKT 580 Digital Marketing Strategy 1=best grade, 5=worst grade 1.50
    Fall 2019 MKT 623 Strategic Marketing Simulation 1=best grade, 5=worst grade 1.30
    Spring 2018 MKT 622 Country Manager 1=best grade, 5=worst grade 1.50
    Spring 2018 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.14
    Spring 2018 MKT 622 Country Manager 1=best grade, 5=worst grade 1.50
    Fall 2017 MKT 623 Strategic Marketing Simulation 1=best grade, 5=worst grade 1.48
    Fall 2017 MKT 580 Strategic Digital Marketing 1=best grade, 5=worst grade 1.56
    Spring 2017 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.32
    Spring 2017 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.33
    Spring 2017 MKT 622 Country Manager 1=best grade, 5=worst grade 1.40
    Fall 2016 MKT 623 Strategic Management Simulation 1=best grade, 5=worst grade 1.36
    Fall 2016 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.80
    Fall 2016 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.42
    Fall 2016 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.17
    Spring 2016 MKT 622 Country Manager 1=best grade, 5=worst grade 1.33
    Fall 2015 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.54
    Fall 2015 MKT 622 Country Manager 1=best grade, 5=worst grade 1.40
    Fall 2015 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.25
    Fall 2015 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.33
    Spring 2015 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.26
    Spring 2015 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.46
    Spring 2015 MKT 622 Country Manager 1=best grade, 5=worst grade 1.33
    Fall 2014 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.79
    Fall 2014 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.27
    Fall 2014 MKT 622 Country Manager 1=best grade, 5=worst grade 1.36
    Fall 2014 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.41
    Spring 2014 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.74
    Spring 2014 MKT 622 Country Manager 1=best grade, 5=worst grade 1.51
    Spring 2014 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.27
    Spring 2014 MKT 621 Global Marketing 1=best grade, 5=worst grade 1.19
    Fall 2013 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.78
    Fall 2013 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.33
    Fall 2013 MKT 622 Country Manager 1=best grade, 5=worst grade 1.41
    Fall 2013 MKT 621 Global Marketing (Lecture: Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.21
    Spring 2013 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.33
    Spring 2013 MKT 621 Global Marketing (Lecture: Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.48
    Spring 2013 MKT 622 Country Manager 1=best grade, 5=worst grade 1.20
    Fall 2012 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.43
    Fall 2012 MKT 621 Global Marketing (Lecture: Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.15
    Spring 2012 MKT 730 Corporate Seminar 1=best grade, 5=worst grade 2.18
    Spring 2012 MKT 620 Global Marketing (Lecture Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.30
    Spring 2012 MKT 540 Marketing Strategy (Prof. Ujwal Kayande) 1=best grade, 5=worst grade 1.48
    Fall 2011 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.30
    Fall 2011 MKT 622 Manging International Markets (Country Manager Simulation) 1=best grade, 5=worst grade 1.50
    Spring 2011 MKT 620 Global Marketing (Lecture Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.30
    Spring 2011 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.20
    Spring 2011 MKT 622 Manging International Markets (Country Manager Simulation) 1=best grade, 5=worst grade 1.60
    Fall 2010 MKT 730 Research Seminar 1=best grade, 5=worst grade 1.80
    Fall 2010 MKT 620 Global Marketing (Lecture Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.60
    Fall 2010 MKT 620 Marketing in a Globalized World (Country Manager Simulation Dr. Monika Schuhmacher) 1=best grade, 5=worst grade 1.50
    Fall 2009 Research Seminar (SBWL) 1=best grade, 5=worst grade 1.92
    Fall 2009 MKT 620 Global Marketing (Lecture) 1=best grade, 5=worst grade 1.53
    Fall 2009 MKT 540 Marketing Strategy 1=best grade, 5=worst grade 1.74
    Spring 2009 Research Seminar (SBWL) 1=best grade, 5=worst grade 1.80
    Spring 2009 International Marketing (SBWL) 1=best grade, 5=worst grade 1.50
    Fall 2008 International Marketing (SBWL) 1=best grade, 5=worst grade 1.74
    Fall 2008 Research Seminar (SBWL) 1=best grade, 5=worst grade 1.47
    Fall 2008 Manging International Markets (Country Manager Simulation) 1=best grade, 5=worst grade 1.24
    Spring 2008 International Marketing (SBWL) 1=best grade, 5=worst grade 1.36
    Fall 2007 International Marketing (SBWL) 1=best grade, 5=worst grade 1.53
    Fall 2007 Research Seminar (SBWL) 1=best grade, 5=worst grade 1.43
    Spring 2007 Corporate Seminar (SBWL) 1=best grade, 5=worst grade 1.25
    Spring 2007 International Marketing (SBWL) 1=best grade, 5=worst grade 1.30
    Fall 2006 International Marketing (SBWL) 1=best grade, 5=worst grade 1.38

  • Doktorats-/ MBA-Kurse

    Semester Course Scale Result
    Spring 2018 MKT 804 Theory Development and Model Building 5=worst grade, 1=best grade 1,0
    Fall 2017 Marketing Management, Executive MBA     5=best grade, 1=worst grade 4,7                        
    Fall 2016 International Marketing, Mannheim MBA 5=best grade, 1=worst grade 4,9
    Fall 2015 International Marketing, Mannheim MBA 5=best grade, 1=worst grade 4,9
    Fall 2014 International Marketing, Mannheim MBA 5=best grade, 1=worst grade 4,5
    Fall 2012 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Spring 2012 International Marketing, Mannheim MBA 5=best grade, 1=worst grade 4,5
    Spring 2012 Doctoral Seminar 1=best grade, 5=worst grade 1,0                      
    Fall 2010 Marketing Fundamentials, Mannheim MBA (Coached Group Work Dr, Monika Schuhmacher) 5=best grade, 1=worst grade 4,67
    Spring 2010 International Marketing, Mannheim MBA 5=best grade, 1=worst grade 4,33
    Fall 2009 Marketing Fundamentials, Mannheim MBA (Coached Group Work Dr, Monika Schuhmacher & Thomas Rilling) 5=best grade, 1=worst grade 4,53
    Fall 2009 Marketing Fundamentials, Mannheim MBA 5=best grade, 1=worst grade 4,3
    Fall 2009 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Spring 2009 European MBA, MBS 5=best grade, 1=worst grade 4,45
    Spring 2009 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Spring 2009 Weekend MBA, MBS 5=best grade, 1=worst grade 4,73
    Fall 2008 Introduction to Marketing, Mannheim MBA, Coached Group Work (Dr, Monika Schumacher & Thomas Rilling) 5=best grade, 1=worst grade 4,71
    Fall 2008 Introduction to Marketing, Mannheim MBA 5=best grade, 1=worst grade 4,16
    Fall 2008 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Spring 2008 European MBA, MBS 5=best grade, 1=worst grade 4,75
    Spring 2008 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Fall 2007 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Fall 2007 Weekend MBA, MBS 5=best grade, 1=worst grade 4,65
    Fall 2007 Executive MBA, MBS 5=best grade, 1=worst grade 4,88
    Spring 2007 European MBA, MBS 5=best grade, 1=worst grade 4,53
    Fall 2006 Weekend MBA, MBS 5=best grade, 1=worst grade 4,76
    Fall 2006 Doctoral Seminar 1=best grade, 5=worst grade 1,0
    Spring 2006 European MBA, MBS 5=best grade, 1=worst grade 4,57
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