Just before the start of the semester, we uploaded the possible topics for your research seminar in the Marketing Area. Our chair offers a broad spectrum from the following areas: Marketing Strategy & Management, Consumer Behavior & Psychology, Sales Management, Digital Marketing, Research Methods, and Marketing Analytics. As known from our chair, we are concentrating on connecting Marketing and Sales with Behavioral Economics. Whether with respect to Finance, automotive, or any other sector focusing on innovations such as inbound marketing or purpose. Feel free to pick your individual topic and apply by no later than 09.02.2024.
