We congratulate the authors on the successful acceptance of the article for publication in the renowned International Journal of Research in Marketing.

The article explains the critical role of trust in adoption decisions for novel business models.

Konya-Baumbach, Elisa, Monika C. Schuhmacher, Sabine Kuester, and Victoria Kuharev (forthcoming 2019), “Making a First Impression as a Start-up: Strategies to Overcome Low Initial Trust Perceptions in Digital Innovation Adoption,” International Journal of Research in Marketing, 36(3), n/a. DOI: https://doi.org/10.1016/j.ijresmar.2019.01.008