IMU Spring Conference 2024 – Thank you!

On 14 March 2024, the Mannheim Institute for Market-Oriented Management (IMU) invited participants to its annual spring conference with the theme “Artificial Intelligence in Marketing and Sales”. The focus was on a lively exchange between practice and science.

Scientists and managers from well-known companies gave cross-industry presentations on the topic of uncertainty and its influence on market-oriented corporate management. Following their presentations, the speakers also answered questions from the audience interactively. Many thanks to all our speakers:

  • Prof. Dr. Martin Klarmann – Professor für Marketing, Karlsruher Institut für Technologie (KIT)
  • Svend Wittern – Global Vice President, SAP Industries & CX, SAP SE
  • Anja Unglaub – Business Chief Digital Officer, Robert Bosch Power Tools GmbH
  • Dr. Stefan Groß – CEO; Head of Sales and Service, Carl Zeiss Microscopy Deutschland GmbH
  • Michael Witzenleiter – CEO & Founder und Yvonne Teufel – Chief Marketing Officer, Conversion Maker GmbH
  • Dr. Sören Kupke – Head of Platforms and Systems, Allianz Kunde und Markt GmbH

A total of around 200 participants from science and industry interested in current issues in marketing and sales took part.

You can find a detailed report of the conference here.

You are welcome to make a note of the next IMU Spring Conference, which will take place on 20 March 2025.