In today's lecture of our course 'MKT 401 Strategic Marketing & Marketing in Specific Industry Contexts' we welcomed Stefan Hentschel, Industry Lead Tech Industrials, and Steffen Kramer, Industry Manager B2B, from Google.

In a lively lecture, they explained to the students the importance of digital transformation for German companies and the role of digital marketing in the B2B context.

Thank you very much for your great, long lasting commitment!

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Credit: Felix Zeiffer

Presentation of MMM Area Marketing & Sales Info Session Online!

Dear students, we are very happy about your numerous participation in the MMM Info Session and the social get-together last week! If you would like to get more information about the Area Marketing & Sales, the offered courses and the professors, or if you were prevented from attending the event, you ...

Info Session for MMM Students on Studying Marketing & Sales

Are you just starting your Mannheim Master in Management? And thinking about focusing on Marketing & Sales? Then do not miss our Info Session on Thursday, 31 August 2023 from 4 pm – 5 pm in room O133, where the professors of the area will give you useful information and hands-on advice on how to ...

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Topics of MKT 7x0 Research Seminar in Fall term 2023 available!

Dear Master's students, The topics of the MKT 7x0 Research Seminar in the fall term 2023 are now available for you here. The application period runs from 14 August to 1 September 2023 (12 o’clock noon). You can find more details about the application process on the linked webpage.

Credit: Felix Zeiffer

Job Offering (University of Gießen)

The University of Gießen is looking for a Research Associate (m/f/d).

Google Guest Lecture in MKT 401 Marketing II

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Chair of Marketing & Innovation, Prof. Dr. Sabine Kuester

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