We are happy to announce that our article “Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption” has just been published in the special issue on Digital Business Models in the renowned International Journal of Research in Marketing.
Our article shares insights on how start-ups and unknown brands of established companies can overcome consumers’ low initial trust perceptions to successfully launch digital innovations.
Feel free to access the article for free here: https://authors.elsevier.com/a/1a2YDc9%7ElzIBq
