Aktuelle Top-Publikationen der Fakultät
- Schoenmueller, V., Netzer, O. und Stahl, F. (2023). Frontiers: Polarized America: From political polarization to preference polarization. Marketing Science, 42, 48–60.
- Berling, P. und Sonntag, D. (2022). Inventory control in production-inventory systems with random yield and rework: The unit-tracking approach. Production and Operations Management, 31, 2628–2645.
- Bischof, J., Brüggemann, U. und Daske, H. (2022). Asset reclassifications and bank recapitalization during the financial crisis. Management Science, 1–26.
- Brauer, M., Wiersema, M. und Binder, P. D. (2022). „Dear CEO and board“: how activist investors' confidence in tone influences campaign success. Organization Science.
- Harz, N., Hohenberg, S. und Homburg, C. (2022). Virtual reality in new product development: Insights from prelaunch sales forecasting for durables. Journal of Marketing, 86, 157–179.
- Hoisl, K., Kongsted, H. C. und Mariani, M. (2022). Lost Marie Curies: Parental impact on the probability of becoming an inventor. Management Science (forthcoming).
- Laudenbach, C., Ungeheuer, M. und Weber, M. (2022). How to alleviate correlation neglect in investment decisions. Management Science, 1–44 (forthcoming).
- Levit, D., Malenko, N. und Maug, E. (2022). Trading and shareholder democracy. The Journal of Finance (forthcoming).
- Schlapp, J., Fleischmann, M. und Sonntag, D. (2022). Inventory timing: How to serve a stochastic season. Production and Operations Management, 31, 2891–2906.
- Mueller, A., Kuester, S. und von Janda, S. (2022). Off the mark: The influence of AI-induced errors on consumers. Marketing Science Institute Working Paper Series, Report No. 22–119. New York, NY: MSI.