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IMU Spring Conference 2024: Artificial Intelligence in Marketing and Sales
Register now and secure the early bird discount! We are looking forward to exciting presentations on the topic of “Artificial intelligence in marketing and sales”!
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IMU Research for Practice Award
Call for applications for the IMU Research for Practice Award 2024!
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Topics of MKT 7x0 Research Seminar in Fall term 2023 available!
Dear Master's students, The topics of the MKT 7x0 Research Seminar in the fall term 2023 are now available for you here. The application period runs from 14 August to 1 September 2023 (12 o’clock noon). You can find more details about the application process on the linked webpage.
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Credit: Felix Zeiffer
Job Offering (University of Gießen)
The University of Gießen is looking for a Research Associate (m/f/d).
Dr. Sebastian Starke was awarded the Südwestmetall sponsorship award
We congratulate Dr. Sebastian Starke on winning the sponsorship award from the Südwestmetall employers' association!
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Chair of Marketing & Innovation, Prof. Dr. Sabine Kuester
Chair of Marketing & Innovation, Prof. Dr. Sabine Kuester
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Chair of Marketing & Innovation, Prof. Dr. Sabine Kuester

University of Mannheim
L 5, 1
68161 Mannheim
Phone: +49 621 181-2388
E-mail: marketing+innovationuni-mannheim.de
Web: kuester.bwl.uni-mannheim.de
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By appointment
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