for Bachlor Students (minoring in business)

General Information

Lecturer Prof. Dr. Dr. h.c. mult. Christian Homburg and Prof. Dr. Sabine Kuester
Course Format Compulsory Lecture, Exercises, and Tutorials
Credit Points 6 ECTS
Hours per Week 5 hours
Language German
Grading Written exam in German
Exam Date tbd. (90 Minutes)
Kim Riede, M.Sc.

Kim Riede, M.Sc.

Contact person Marketing for Business Minors

For further information please send an e-mail to MarketingNebenfach(at)

Andreas Polthier, M.Sc.

Andreas Polthier, M.Sc.

Contact person Marketing for Business Minors

For further information please send an e-mail to MarketingNebenfach(at)​​​​​​​.

    Course Structure

  • Lecture

    Lecturer Dr. Elisa Konya-Baumbach
    Prof. Dr. Florian Stahl
    Prof. Dr. Florian Kraus
    First Session Monday 2.9.2018
    Schedule Monday 8.30 a.m.-10 a.m. in room A3, 001 or
    Mondy 10.15 a.m.-11.45 a.m. in room SO 108
  • Exercises

    Lecturer Kim Riede and
    Andreas Polthier
    First Session 2.9.19


    Four parallel Exercises

    Group Day Time Room
    1 Monday 3.15 p.m.-4.15 p.m. SN 163
    2 Monday 4.15 p.m.-5 p.m. SN 163
    3 Monday 5.15 p.m.-6.45 p.m. SN 163
    4 Wednesday 5.15 p.m.-6 p.m. SN 163
  • Tutorials

    • We recommend to attend tutorials regularly every week
    • There is no registration required to attend tutorials
    • In your own interest, try to equalize group sizes of tutorials by attending a parallel session if too many of your peers attend the same tutorial
    • Schedule

      Group Day Time Room
      1 Monday 8.30 a.m.-10 a.m. O145
      2 Monday 3.30 p.m.-5 p.m. O135
      2 Monday 5.15 p.m.-6.45 p.m. O151
      4 Tuesday 8.30 a.m.-10 a.m. O151
      5 Tuesday 12 p.m.-13.30 p.m. O142
      6 Tuesday 5.15 p.m.-6.45 p.m. EW242
      7 Wednesday 8.30 a.m.-10 a.m. O145
      8 Wednesday 1.45 p.m.-3.15 p.m. O145
      9 Wednesday 5.15 p.m.-6.45 p.m. O151
      10 Thursday 8.30 a.m.-10 a.m. O145
      11 Thursday 1.45 p.m.-5.15 p.m. O142
      12 Thursday 3.30 p.m.-5 p.m. O148
      13 Thursday 5.15 p.m.-6.45 p.m. O145
      14 Friday 10.15 a.m.-11.45 a.m. O145
      15 Friday 12 p.m.-1.30 p.m. O145
    • Team of Tutors

      • Martin Dattge
      • Philipp Ganster
      • Julia Karlinski
      • Till Seyer
      • Jessica Wagner
      • Lisa Weik
      • Leonard Wissler
      • Frédéric Zaus

    Please pay attention to our news section where we will post any further reschedules or room changes.

    Further Information

  • Brief Description

    The course provides an introductory overview of all areas in marketing. It is designed for students with business as a minor.

    A registration is not required for case study discussion classes or discussion sections

    All further information will be announced online at ILIAS. You can register for the e-learning group by enrolling to one of the lectures in Portal2.

  • Course Outline

    1. General Basics

    2. Theoretical Perspective: Consumer Behavior

    3. Information-Related Perspective: Market Research

    4. Strategic Perspective: Strategic Marketing

    5. Instrumental Perspective

           5.1  The Fundamentals of Product Policy
           5.2  The Fundamentals of Pricing
           5.3  The Fundamentals of Communication
           5.4  The Fundamentals of Distribution and Sales

    6. Institutional Perspective

           6.1  Service Marketing
           6.2  Business-to-Business Marketing
           6.3  International Marketing

  • Reading List

    Homburg, Christian (2016), Grundlagen des Marketingmanagements, 5. Auflage, Wiesbaden.

    Homburg, Ch. (2017), Übungsbuch Marketingmanagement, 2. Aufl., Wiesbaden.

    The reading of this book is strongly recommended! The book is available for purchase at regular bookstores. A limited number of copies is also available for rent at the university library

  • Reader Sale

    The course reader is available for purchase on the following dates:

    Day Date Time
    Tuesday 3.9.19 10 a.m.–noon
    Tuesday 3.9.19 14 p.m-16 p.m.
    Thursday 5.9.19 14 p.m–16 p.m.
    Tuesday 10.9.19 noon–14 p.m.