Lecturer | Prof. Dr. Dr. h.c. mult. Christian Homburg and Prof. Dr. Sabine Kuester |
---|---|
Course Format | Compulsory Lecture, Exercises, and Tutorials |
Credit Points | 6 ECTS |
Hours per Week | 5 hours |
Language | German |
Grading | Written Exam |
Exam Date | tbd. (90 Minutes) |
Lecturer |
Alexander Müller Eric Klebeck Guzi Huang |
First Session | 05.09.22 & 07.09.22 |
Format |
Live and on-campus (not recorded) Please register yourself for one of the offered exercises on Portal 2 (no seat guarantee). Should the capacity be full on an event date, we ask you to switch accordingly to one of the alternative dates. |
Tutor |
Tina Reiz Umut Avci Rebekka Hofheinz Simon Matthae Zacharias Lang |
First session | 19.09.22 – 22.09.22 |
Format |
Live and on-campus (not recorded)
|
Group | Day | Time | Room | Tutor |
1 | Mon. | 08:30 – 10:00 | O145 | Rebekka Hofheinz |
2 | Mon. | 17:15 – 18:45 | O151 | Tina Reiz |
3 | Tue. | 08:30 – 10:00 | O151 | Zacharias Lang |
4 | Tue. | 12:00 – 13:30 | O142 | Zacharias Lang |
5 | Tue. | 17:15 – 18:45 | O142 | Tina Reiz |
6 | Wed | 08:30 – 10:00 | O145 | Simon Matthae |
7 | Wed. | 13:45 – 15:15 | O145 | Simon Matthae |
8 | Wed. | 17:15 – 18:45 | O151 | Rebekka Hofheinz |
9 | Thur. | 13:45 – 15:15 | O142 | Umut Avci |
10 | Thur. | 15:30 – 17:00 | O148 | Umut Avci |
The course provides an introductory overview of all areas in marketing. It is designed for students with business as a minor.
A registration on Portal2 is required for both the exercices and tutorials.
All further information will be announced online at ILIAS. You can register for the e-learning group by enrolling to one of the lectures in Portal2.
General Basics
Theoretical Perspective: Consumer Behavior
Information-Related Perspective: Market Research
Strategic Perspective: Strategic Marketing
Instrumental Perspective
5.1 The Fundamentals of Product Policy
5.2 The Fundamentals of Pricing
5.3 The Fundamentals of Communication
5.4 The Fundamentals of Distribution and Sales
Institutional Perspective
6.1 Service Marketing
6.2 Business-to-Business Marketing
6.3 International Marketing
Homburg, Ch. (2020), Grundlagen des Marketingmanagements, 6. Auflage, Wiesbaden.
Homburg, Ch. (2017), Übungsbuch Marketingmanagement, 2. Auflage, Wiesbaden.
The reading of this book is strongly recommended! The book is available for purchase at regular bookstores. A limited number of copies is also available for rent at the university library